When analyzing The BI Survey deployment statistics or planning business intelligence initiatives at your own organization, it helps to distinguish between different types of users and the BI activities they perform.
For example, do you need a business intelligence product that can generate formatted reports for 1,000+ users? Or do you have 1,000 users who just need to view metrics on a smartphone – reducing demand for self-service creation but increasing the need for responsive user interfaces?
Multiple factors including planning, product suitability and even business function impact business intelligence penetration rates across the enterprise.
For example, if a BI tool focuses on analytics for a specific department such as legal or finance, you would expect lower total user counts.
CALUMO, a company that traditionally targets finance departments at mid-size companies with budgeting and planning solutions, has a mean user penetration rate of 14 percent whereas Microsoft Excel continues to ride high in the penetration chart (38 percent) with its near ubiquitous access on enterprise PCs and laptops.
Logi Analytics actually achieves the highest mean penetration rate (40 percent) based on its strength in embedding BI into Web applications.
Percentage of BI product users (mean) in company by product (n=2,322)
Looking at mean BI penetration rates by region, North America (26 percent) ranks highest followed by the rest of the world (24 percent) and Asia Pacific (22 percent) in third place.
These results confirm the prevailing assumption that North American companies are ahead of their European competitors when it comes to making use of business intelligence and analytics software throughout the entire organization.
Percentage of BI users in company by region (n=2,266)