Logi Analytics (Logi) is truly shaking up the embedded analytics market. Founded in 2000, the Virginia-based company initially sold development tools for building web-based applications. Logi was acquired in 2017 by Marlin Equity Partners, a private equity firm, with a view to growing the company.
To boost its market share in modern embedding scenarios, the vendor acquired Zoomdata and Jinfonet Software in 2019. 2021 was another tipping point as the company was acquired by insightsoftware, a global provider of enterprise software solutions for the office of the CFO. In the same year, Logi acquired two more embedding specialists – Izenda and Exago – to grow its embedded analytics business and market share. In 2022, Dundas Visualization, Inc. followed in this acquisition journey. With these companies, the vendor now owns a great range of very compelling solutions for the embedded software market. Logi Analytics acts as an independent unit of insightsoftware.
Its strongest footprint is in North America and EMEA, but partnerships in Australia, Asia and other regions are now contributing to broader global coverage. Moreover, the vendor benefits from the acquisitions being made by insightsoftware and its presence around the globe.
Logi’s products serve application and software development teams including product managers, developers and application owners. Logi Info – the heart of the Logi Analytics Platform – focuses on the creation of analytics, which can be embedded in commercial software or other applications. Once implemented, users range from non-technical personnel in various departments to business analysts and operational staff. The platform is enhanced with self-service and reporting features, which can be built into applications to provide end users with greater ad hoc navigation capabilities.
In 2020, the company launched Logi Composer to offer customers a modern out-of-the-box no-code/low-code development environment for embedded analytics. Logi Composer combines an intuitive user interface for building dashboards, reports and customizing self-service with a high-performance query engine that connects to many modern data sources on a micro services architecture.
User & Use Cases
Logi Analytics provides flexible and robust embedded analytics software. It is therefore unsurprising that 68 percent of its customers have used the product in embedded analytics scenarios. End users mostly use dashboards and reports to receive information and gain insights. This is explained by its high level of use for dashboards and enterprise reporting. The design of custom-tailored, web-based applications that seamlessly integrate, white-labeled if needed, into other software and applications is a particular strength of Logi Analytics. The interactivity of those applications is reflected by the fact that 69 percent of users reported having used the software for visual analysis. In addition, the vendor provides ad hoc navigation tools incorporated into the interactive web apps. 69 percent of the customers responding to the survey use them for ad hoc query tasks.
More than one third of this year’s sample of respondents come from North America (72 percent) and a further 21 percent from Europe. 41 percent of the users surveyed this year are from small companies with less than 100 employees and 38 percent are from mid-sized companies with 100-2,500 employees.
Current vs. planned use
5 products most often evaluated in competition with Logi Analytics
Percentage of employees using Logi Analytics
Number of users using Logi Analytics
Tasks carried out with Logi Analytics by business users
Company size (number of employees)
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