Logi Analytics

The Logi Analytics Platform serves a wide range of analytical users as well as developers. IT professionals can take charge of assembling custom-tailored BI and analytics experiences or product managers can deploy user-ready self-service tools. Customers can also deploy the Logi Analytics Platform – along with optional modules for self-service – on-premises or in public clouds through the purchase of an annual subscription license.

Founded in 2000, McLean, Virginia-based Logi Analytics (Logi) initially sold development tools for building web-based applications. Today, the company serves about 2,200 customers worldwide. Its strongest footprint is in North America and EMEA. However, partnerships in Asia/Australia and other regions are contributing to a broader global coverage.
Logi was acquired in 2017 by Marlin Equity Partners, a private equity firm, with a view to growing the company. Following this, the vendor streamlined its messaging and offering solely for the embedded software market. To provide the broader toolset required in modern embedding scenarios, the vendor acquired Zoomdata and Jinfonet Software in 2019.

Logi’s suite of embedded analytics solutions are developed for application teams including product managers, developers and application owners. The Logi Analytics Platform focuses on the creation of analytics, which can be embedded in commercial software or other applications. Once implemented, its users range from non-technical personnel in various departments to business analysts and operational staff. The platform is enhanced with self-service and reporting features which can be built into applications.

JReport, now known as Logi Report, the acquired Jinfonet product, is also strongly focused on the embedded market. It is a reporting solution that enables users to create and distribute pixel-perfect and highly formatted reports. With this solution, Logi has broadened its focus to better support the highly formatted recurring reporting needs of its customers.
Zoomdata, another acquisition, is a modern BI analytics solution which is particularly well known for its provision of interactive visualizations as well as good connectivity to a number of data sources including big data, NoSQL, cloud and real-time sources. The latter strength in particular offers Logi the potential to provide web-based applications for data which resides in different technologies.

In 2020, the company launched Logi Composer to offer software teams an out-of-the-box development environment for embedded analytics. Logi Composer combines an intuitive, low-code user interface for building dashboards, reports and customizing self-service with a high-performing query engine that connects to many modern data sources on a microservices architecture design.
This product review focuses solely on Logi Analytics Platform.

User & Use Cases

Logi Analytics’ demographic figures underline the core strength of the solution: building interactive web applications for non-technical users. All respondents said they use the software to create dashboards and 84 percent use it to create web-based standard/enterprise reports, which justifies Logi’s decision to acquire JReport and thus increase its formatted reporting capabilities. At the time of the survey, only 10 percent of respondents had adopted Logi Predict, Logi Analytics Platform’s advanced analytics module. However, 48 percent plan to use Logi Analytics Platform for advanced analysis so there is clearly awareness of the module as well as demand for the use of predictive capabilities in embedded scenarios.

Logi targets companies of all sizes across all industries. However, it seems to lack penetration in large enterprises. 48 percent of respondents came from smaller companies with less than 100 employees, 45 percent from mid-sized organizations (100-2,500 employees) and only 6 percent from large enterprises with more than 2,500 employees. As a result, the typical number of users is relatively low. In this year’s survey, the largest customer in terms of user numbers had 250 users, but last year showed that Logi is also able to serve larger usage scenarios. In 2019, the mean number of users was 206 while the largest customer reported having 20,000 users.

Current vs. planned use

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5 products most often evaluated in competition with Logi Analytics

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Percentage of employees using Logi Analytics

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Number of users using Logi Analytics

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Tasks carried out with Logi Analytics by business users

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Company size (number of employees)

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Logi Analytics

Peer Groups Americas-focused vendors, Dashboarding-focused products, Embedded analytics-focused products, EMEA-focused vendors
VendorLogi Analytics
Number of responses31
ProductLogi Analytics Platform
OfficesMcLean, VA, USA (HQ); London, UK; Dublin, Ireland
Employees250+
Customers2,200+
Revenues (2019)Undisclosed
Websitewww.logianalytics.com/