Logi Analytics (Logi) is truly shaking the embedded analytics market. Founded in 2000, McLean, Virginia-based Logi Analytics initially sold development tools for building web-based applications. Logi was acquired in 2017 by Marlin Equity Partners, a private equity firm, with a view to growing the company. To boost its market share in modern embedding scenarios, the vendor acquired Zoomdata and Jinfonet Software in 2019.
2021 was another tipping point as the company was acquired by insightsoftware, a global provider of enterprise software solutions for the Office of the CFO. In the same year, Logi bought two other embedding specialists – Izenda and Exago – to grow its embedded analytics business and market share. Especially with the latter, Logi now provides solutions for end-user companies as well as targeting software companies as buyers. As an independent unit of insightsoftware, the vendor now owns a range of very compelling solutions for the embedded software market.
Today, over 2,200 applications are built using Logi Analytics Platform. Its strongest footprint is in North America and EMEA, but partnerships in Asia/Australia and other regions are now contributing to broader global coverage.
Logi’s products serve application and software development teams including product managers, developers and application owners. Logi Info – the heart of the Logi Analytics Platform – focuses on the creation of analytics, which can be embedded in commercial software or other applications. Once implemented, users range from non-technical personnel in various departments to business analysts and operational staff. The platform is enhanced with self-service and reporting features, which can be built into applications to provide end users with greater ad hoc navigation capabilities.
In 2020, the company launched a newly developed Logi Composer to offer software teams an out-of-the-box development environment for embedded analytics. Logi Composer combines an intuitive, low-code user interface for building dashboards, reports and customizing self-service with a high-performance query engine that connects to many modern data sources on a microservices architecture design which is based on the acquired Zoomdata product.
User & Use Cases
Logi Analytics provides flexible and robust embedded analytics software. It is therefore unsurprising that 57 percent of Logi Analytics customers have used the product in embedded analytics scenarios. End users mostly use reports and dashboards to receive information and gain insights. This is explained by its high level of use in enterprise reporting and dashboard creation. The design of custom-tailored, web-based applications that seamlessly integrate, whitelabeled if needed, into other software and applications is a particular strength of Logi Analytics. To enable end users with greater self-service and flexibility in data navigation, the vendor provides ad hoc navigation tools incorporated into the interactive web apps. 66 percent of the customers responding to the survey use them for ad hoc query tasks.
Most of this year’s sample of respondents come from North America (94 percent), with the remainder hailing from the Asia/Pacific area. Half of the users surveyed work in mid-sized companies with 100-2,500 employees. The remainder is split between small and large companies.
Current vs. planned use
5 products most often evaluated in competition with Logi Analytics
Percentage of employees using Logi Analytics
Number of users using Logi Analytics
Tasks carried out with Logi Analytics by business users
Company size (number of employees)
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