IBM Cognos Analytics

IBM is one of the world’s largest vendors of IT hardware, software and services. The company, which generated $81.8 billion in revenues during 2015, has a global workforce of approximately 380,000 employees and is active in over 170 countries.

At the end of 2007, IBM purchased the Canadian software vendor Cognos for about $5 billion to extend its BI product portfolio.

IBM offers a comprehensive portfolio of business intelligence, performance management and advanced analytics solutions. The core offerings are IBM Cognos Analytics, IBM Cognos TM1, IBM Planning Analytics, IBM Watson Analytics, and the IBM SPSS Predictive Analytics portfolio.

IBM Cognos Analytics (formerly IBM Cognos Business Intelligence) is a Web-based product for formatted reporting, ad hoc reporting, analysis and dashboards with a central platform for administration, data modeling and accessing data sources. BI functions are presented in an integrated front end with a graduated user experience for line of business and IT users alike.

With version 11, a new UI includes the interactive viewer and the capability to search and navigate content and build new reports, dashboards and data modules. For version 10.x clients, the familiar old “studio” interfaces are optionally available in Cognos Analytics to assist in the transition to the new UIs and workflows.

User & Use Cases

The demographic charts mirror IBM’s positioning of the suite very well. IBM Cognos BI is mostly used for standard reporting, ad hoc querying and analysis in large installations, providing data access to a huge number of typically casual users who view, navigate and explore data.

Current vs. planned use

n = 103

5 products most often evaluated in competition with IBM Cognos Analytics

n = 464

Percentage of employees using IBM Cognos Analytics

n = 102

Licensing models

n = 88

Number of users using IBM Cognos Analytics

n = 94

Tasks carried out with IBM Cognos Analytics by business users

n = 90

Company size (number of employees)

n = 103

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IBM Cognos Analytics

Peer Groups Large enterprise BI platforms, Large international BI vendors
Number of responses103
OfficesWorldwide (locations in more than 170 countries)
EmployeesApprox. 380,000
Revenues (2015)USD 81.8 billion