When asked to select the problems customers typically encounter, 34 percent of vendors chose poor data quality, making it the most selected issue. However, only a small portion of customers (11 percent) said this was a serious problem. The difference could be a result of vendors working closely with customers during implementation and data integration where data quality may be a prevalent issue. After deployment, though, customers should have fewer data quality issues going forward.
Usage problems: user and vendor perspective (n=2633)
In fact, over a third of customers (39 percent) said their business users have encountered no significant problems, while less than a quarter of vendors (22 percent) said their customers experienced no significant problems. This is because vendors probably have a more critical view of their product and customers’ experience.