Yellowfin BI

Yellowfin, founded in Melbourne in 2003, is a BI software company that set out to change the general BI approach because the founders felt that traditional BI had become too complex and too expensive. Yellowfin’s strength lies in selling its software to OEM organizations, where its BI functionality is integrated into other vendors’ products and applications.

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The vendor boasts more than 600 partners today, which is a considerable number for a mid-sized company. Yellowfin also sells directly to end-user organizations and while the company only has a small direct sales force, it has been able to sign up some impressive names as customers through its extensive reseller network.

Yellowfin is a mature, user-friendly BI and analytics platform that has evolved from a successful reporting and dashboard product to support an emerging style of BI characterized by governed data discovery and collaboration. Besides engaging visualization, and the company’s focus on making BI content consumption as easy as possible, the vendor has put particular emphasis on providing collaboration features.

Its breadth of features in this area is a major differentiator as collaboration is the glue that can stick together insight from different areas. Yellowfin has added features such as Timeline, to track content and collaboration in a social networking manner, as well as workflow functionality to support content creation and collaboration between different user types – such as IT and business.

The vendor’s “author once, consume anywhere” approach enables users to deploy dashboard content easily on mobile devices. Yellowfin has enhanced its mobile experience with collaboration features to support annotations, discussions and content sharing.

The vendor also recently improved its functionality in the area of data preparation. Data profiling information is presented to the user showing the distribution and outliers in columns as well as alerts about possible errors in the data and steps to rectify these.

User & Use Cases

The BI Survey results clearly demonstrate the breadth of Yellowfin BI, which provides capabilities for standard reporting, dashboards, ad hoc query and reporting, and data analysis. 73 percent of respondents plan to use the solution for advanced analysis in the future. The vendor provides the ability to integrate with R and a good set of predefined advanced statistical functions.

Company size and user numbers show that Yellowfin has a strong footprint in mid-sized companies, but also plenty of customers in smaller and larger enterprises. The median user numbers show typically small scenarios with about 50 users. However, the mean of 407 users indicates there are also some mid-sized deployments.

Yellowfin was built for business users and provides good support for report, analysis and dashboard creation, which all can be performed by non-technical users. These capabilities appeal to customers, many of whom choose the software for its ease of use. Yellowfin’s business user orientation is reinforced by the fact that most of its closest competitors also focus on providing solutions for business users.

Current vs. planned use

N = 37

Business Intelligence Use Cases of Yellowfin

5 products most often evaluated in competition with Yellowfin

N = 35

5 products most often evaluated in competition with Yellowfin

Percentage of employees using Yellowfin

N = 35

Percentage of employees using Yellowfin

Number of users using Yellowfin

N = 35

Number of users using Yellowfin

Tasks carried out with Yellowfin by business users

N = 31

Tasks carried out with Yellowfin by business users

Company size (number of employees)

N = 37

Company size of Yellowfin users

Summary of Yellowfin BI highlights

Yellowfin receives very good customer feedback in general this year. ‘Business value’ is among the most important KPIs in The BI Survey. A BI product is always valuable but not every product is able to provide more than “just information”, but also support business processes and create new opportunities through gained insights. Yellowfin is ranked in second place for providing high business value for its customers in all of its peer groups.

Yellowfin BI was originally built for business users and has continued to serve this audience well as excellent feedback for self-service and ease of use shows. Moreover the product is used in several innovative areas such as operational BI and mobile BI and receives above average feedback for its level of innovation.

Project length – Top-ranked

Peer group: Self-service reporting-focused products

Self-service – Top-ranked

Peer group: Self-service reporting-focused products

Ease of use – Leader

Peer group: Self-service reporting-focused products

Business value – Leader

Peer group: Data discovery-focused products

Project success – Leader

Peer group: Data discovery-focused products

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BI Survey 17 Awards

Yellowfin BI

Peer Groups Americas-focused vendors, Data discovery-focused products, Self-service reporting-focused products
VendorYellowfin
Number of responses37
OfficesMelbourne, Australia (HQ); USA; UK; Brazil; South Africa; Philippines; Japan
Employees140
Customers25,000+
Revenues (2016)N/A
Web sitewww.yellowfinbi.com

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Product Video

Screenshots from Yellowfin BI

Quotes from the BI Survey 17

We love it. It is the first place I go to answer many questions. It was easy to implement. We push data out to supervisors to use. We use it for a lot of exception based reporting.
CIO, Media/publishing 100 – 2,500 employees
Great support and extremely visually appealing visualizations. Excellent product.
Head of business department, Services, 100-2.500 employees
It is a very useful and efficient tool that allows you to monitor and get answers quickly. Dashboards are easy to create and easily customizable. Interactive dashboards are very useful and allow you to easily understand the indicators. Allows monitoring on mobile devices.
Head of business department, Financial services, 100-2.500 employees
Yellowfin BI was originally built for business users and has continued to serve this audience well as excellent feedback for self-service and ease of use shows. Moreover the product is used in several innovative areas such as operational BI and mobile BI and receives above average feedback for its level of innovation.
BARC The BI Survey 17
From the very beginning, the vendor has concentrated on providing a valuable and intuitive solution for business users by not subverting data governance and the work of IT staff. Yellowfin BI has always used its own metadata layer to connect to data sources and ensure adherence to data governance processes, which are designed by IT. All other tasks can be performed by business users.
BARC The BI Survey 17