Yellowfin Suite is a mature, user-friendly BI platform that offers different modules for diverse tasks including data preparation, data discovery, report building and dashboards as well as Signals and Stories. It offers engaging visualization, collaboration and storyboarding features that demonstrate the company’s emphasis and experience in making BI content consumption as easy as possible while reaching as many users as possible.

Started in 2003 with the belief that traditional BI had become too complex and too expensive, Australia‑based Yellowfin is focused on making BI as easy as possible for BI content consumers. Yellowfin initially targeted the market for embedded BI by helping other vendors integrate sophisticated BI functionality into their own applications. Today, more than 600 partners and resellers generate the major part of Yellowfin’s revenues and serve as the company’s primary go-to-market channel.

Yellowfin is a web-based platform that deploys on-premises and in the cloud via the Amazon and Azure marketplaces through the bring your own license (BYOL) model. With more than 190 employees, the company’s strategy of growing through local partnerships demonstrates its success with customers distributed across over 70 countries. The expansion of its direct geographical presence to further support channel partners is ongoing.

Yellowfin’s recent enhancements have improved data preparation, data governance and collaboration experiences to add to its advanced reporting, dashboards, visualization and embedded BI capabilities. Yellowfin is eager to remain a strong option for companies seeking an affordable BI platform focused on delivering web-based, easy-to-use BI to business users without sacrificing the needs of data governance. Recently, the vendor introduced two additional modules to its platform: Yellowfin Signals and Yellowfin Stories. Signals is an ML-based alerting service which detects relevant insights in data and predicts upcoming occurrences. Stories can incorporate third-party content and are used to present insights to users.

User & Use Cases

In contrast to the past years, this year we have a quite interesting profile of Yellowfins usage.  While in the past users almost equally used the solution for dashboards, standard reporting and ad hoc query this years sample shows a clear predominance for dashboarding topics. Yellowfin has a strong footprint in mid-sized companies in small to mid-sized usage scenarios in terms of user numbers. However the mean of 160 users show that there are also larger deployments of Yellowfin.

On average, 27 percent of employees within customer companies use Yellowfin. This is higher than the average value of all products in The BI Survey and speaks to the vendor’s ability to promote the solution within the enterprise as well as provide a solution that can be embedded or used in operational usage scenarios.

Current vs. planned use


5 products most often evaluated in competition with Yellowfin


Percentage of employees using Yellowfin


Number of users using Yellowfin


Tasks carried out with Yellowfin


Company size (number of employees)


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Peer Groups Ad hoc reporting-focused products, Americas-focused vendors, Data discovery-focused products, Embedded analytics-focused products
Number of responses32
ProductYellowfin Suite
OfficesAustralia (Melbourne (HQ), Sydney); USA; UK; Brazil; South Africa; Japan (Tokyo, Osaka)
Revenues (2018)Undisclosed