Phocas was founded in 2001 in the UK and is now a medium-sized company with full-service offices on three continents. The company has shown continuous growth over the last ten years. It now has around 1,700 customers and reported revenues of $AU34 million for fiscal year 2019. Phocas now has over 91 percent recurring subscription revenue, spread fairly evenly between the UK, Australia and North America. The self-funded company is still a private company held by the founders.
Phocas is focused on the manufacturing, distribution and retail industry verticals and the sales and inventory business functions. Its consulting teams are experts in these areas and can help customers set up data integration from ERP systems and expandable pre-built data models. Although the sales strategy has traditionally been direct sales, Phocas now relies on their partner business due to their expertise and tool specialization. Especially new distribution regions such as Asia and Europe are emerging with a number of larger partners.
Phocas offers pre-built solutions and an easy-to-use, self-service tool that enables non-technical users to view and build dashboards, or work in a spreadsheet-style environment when more detail and analytical capability is required. The product provides flexible analysis for business users who can administer the tool themselves.
Based on HTML5 and Java, Phocas has a simple, but modern design and can be accessed by any device with a web browser. The web application is available on-premises or in the cloud on Microsoft IIS, provided by Phocas, or in a private cloud.
Phocas also provides a CRM, rebates and financial statements tools. The CRM application combines the analytical capabilities of Phocas BI with operational processes for sales and marketing (e.g., contact or campaign management).
User & Use Cases
Phocas is used for dashboarding by all the users responding to this year’s BI Survey. Many also use it for ad hoc query (97 percent) and enterprise reporting (94 percent). Only a few customers perform advanced analytics with Phocas due to its limited capabilities in this area. Nevertheless, many plan to utilize the tool for advanced analytics in the future. The breadth of current and planned use speaks to the maturity and flexibility of Phocas.
Phocas concentrates on mid-market businesses, so it is no surprise that 72 percent of customers are in the 100 to 2500 employees bracket. Its penetration rate is quite high: an average of 28 percent of employees use the product, comfortably above the survey average of 18 percent. This is a positive reflection on the tool’s versatility, ease of use and applicability to multiple horizontal business functions.
Current vs. planned use
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Percentage of employees using Phocas
Number of users using Phocas
Tasks carried out with Phocas by business users
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