Zoho Analytics – Zoho Corporation’s BI offering – is available in a variety of different packages. It is a relatively straightforward, low-cost, cloud-based reporting and analysis solution aimed at business users. Ease of use is a key selling point of the product, which employs an intuitive drag-and-drop interface so users can easier adapt to it.
Zoho Corporation began life in 1996 as a software company focused on building network management products called Adventnet, Inc. The company was renamed in 2009 and now operates three distinct divisions including Zoho, which is focused on developing and selling a suite of business applications. Zoho Corporation has never accepted venture capital investment, remains privately held and is led by co-founder and CEO Sridhar Vembu.
Headquartered in Chennai, India, Zoho currently has two other offices in India as well as sites in the United States (two offices), China, Mexico, Australia, Netherlands, United Arab Emirates, Japan and Singapore. The company employs around 8,000 people.
Across its suite of over 45 business applications – which includes solutions for CRM, project management, book keeping, human resource management, analytics, marketing, support – Zoho claims to have 50 million users worldwide, representing a 100 percent increase within the last 2 years. Zoho
Analytics is the BI component of the Zoho business suite, and was first released in 2009.
User & Use Cases
Zoho Analytics is a web-based solution which partly resembles the Office Suite from Microsoft. The product is mostly used for standard/enterprise reporting and dashboard creation as the 90% of its audience report. The latter result underlines Zohos investments in its dashboarding capabilities over the past two years. Compared our BI Survey 17 where only 63 percent were using Zoho for dashboard creation this is a quite good growth. 77 percent of the Zoho users perform ad hoc queries using the product. In-line with the market trend, 66 percent of Zoho users plan to use the product for advanced analytics.
Zoho is used in different company sizes however more than a half of the respondents were small companies. In terms of users its median underlines the smaller usage scenarios with 12 users – however the mean indicates that the solution is also used in mid-sized scenarios
Current vs. planned use
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5 products most often evaluated in competition with Zoho Analytics
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Percentage of employees using Zoho Analytics
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Number of users using Zoho Analytics
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Tasks carried out with Zoho Analytics
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Company size (number of employees)
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Summary of Zoho Analytics highlights
Zoho Analytics receives great feedback in The BI Survey this year. The vendor scores an impressive 11 top-rankings and 47 leading positions across 5 different peer groups. Especially notable is the fact that 59 percent of customers state that they experience no significant problems at all when using Zoho Analytics.
The implementation of the product takes a median of one month – the fastest median value of all the products featured in The BI Survey 19. Quick implementations combined with excellent customer feedback on price-to-value and product satisfaction convince Zoho Analytics customers to act as recommenders. Every single user responding to this year’s survey said they would definitely or probably recommend the solution to others.
Ease of use – Top-ranked
Peer Group: Dashboarding-focused products
Product satisfaction – Top-ranked
Peer Group: Embedded analytics-focused products
Project length – Top-ranked
Peer Group: Ad hoc reporting-focused products
Project success – Top-ranked
Peer Group: Embedded analytics-focused products
Recommendation – Top-ranked
Peer Group: Dashboarding-focused products
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BARC’s Vendor Performance Summary contains an overview of The BI Survey results based on feedback from Zoho Analytics users, accompanied by expert analyst commentary.
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