Zoho Analytics
Zoho Analytics – Zoho Corporation’s BI offering – is available in a variety of different packages. It is a relatively straightforward, low-cost, cloud-based reporting and analysis solution aimed at business users. Ease of use is a key selling point of the product, which employs an intuitive drag-and-drop spreadsheet-like interface so users familiar with Microsoft Office can easily adapt to it.
Zoho Corporation began life in 1996 as an IT services company called Adventnet, Inc. The company was renamed in 2009 and now operates three distinct divisions including Zoho, which is focused on developing and selling the Zoho Office Suite of business applications. Zoho Corporation has never accepted venture capital investment, remains privately held and is still led by co-founder and CEO Sridhar Vembu.
Headquartered in Chennai, India, Zoho currently has two other offices in India as well as sites in the United States (two offices), China, Mexico, Australia, Netherlands, UAE, Japan and Singapore. The company employs around 7,000 people.
Across its suite of over 30 business applications – which is comparable to Google’s Apps For Work and includes solutions for CRM, email, business process management, finance, human resources and building websites – Zoho claims to have 45 million users worldwide, representing a 100 percent increase within the last 2 years. Zoho Analytics is the BI component of Zoho’s Office Suite, which was first released in 2009.
User & Use Cases
Zoho Analytics is a web-based solution which partly resembles the Office Suite from Microsoft. The product is mostly used for standard/enterprise reporting and dashboard creation as the 90% of its audience report. The latter result underlines Zohos investments in its dashboarding capabilities over the past two years. Compared our BI Survey 17 where only 63 percent were using Zoho for dashboard creation this is a quite good growth. 77 percent of the Zoho users perform ad hoc queries using the product. In-line with the market trend, 66 percent of Zoho users plan to use the product for advanced analytics.
Zoho is used in different company sizes however more than a half of the respondents were small companies. In terms of users its median underlines the smaller usage scenarios with 12 users – however the mean indicates that the solution is also used in mid-sized scenarios.
Current vs. planned use
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5 products most often evaluated in competition with Zoho Analytics
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Percentage of employees using Zoho Analytics
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Number of users using Zoho Analytics
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Tasks carried out with Zoho Analytics
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Company size (number of employees)
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