Zoho Analytics

Zoho Corporation began life in 1996 as a software company called Adventnet, Inc., which focused on building network management products. The company was renamed in 2009 and now operates three distinct divisions including Zoho, which develops and sells a suite of business applications.

Zoho Corporation has never accepted venture capital investment, remains privately held and is led by co-founder and CEO Sridhar Vembu. Headquartered in Chennai, India, Zoho currently has two other offices in India as well as sites in the United States (two offices), China, Mexico, Australia, Netherlands, United Arab Emirates, Japan and Singapore. The company employs around 9,000 people.

Across its suite of over 45 business applications – which includes solutions for CRM, project management, book keeping, human resource management, analytics, marketing and support – Zoho claims to have 60 million users worldwide.

Zoho Analytics is the BI component of the Zoho business suite, and was first released in 2009. With Zoho Analytics, the vendor aims to provide unified business analytics to its customers. Zoho Analytics supplies a number of different connectors to data sources which can be integrated in a central data model designed for use by business users. Business connectors (for Zoho & non-Zoho apps) are able to auto-identify and auto-map table relationships, create domain and cross-domain models, train the NLQ engine and create sample reports and dashboards to speed up implementations for analytics.

Zoho Analytics can be used as a self-service BI platform hosted on Zoho cloud and be embedded in third-party applications. It can also be deployed on-premises and on third-party cloud infrastructures such as Google Cloud, AWS and Microsoft Azure. Zoho’s recently released Data Prep solution provides business analysts with an appealing and intuitive user interface for data ingestion and wrangling combined with guidance for possible preparation steps.

User & Use Cases

Zoho Analytics is a dashboards, reporting and analysis tool targeted at business users. 76 percent of Zoho Analytics respondents use the product for dashboards and an almost equal portion of users (74 percent) use it for standard/enterprise reporting. This focus on information delivery can be understood when looking at the departments our survey respondents came from: about a third of all responses from Zoho Analytics users came from management, while one fifth came from IT, 10 percent from finance and a further 10 percent from other departments.

Zoho Analytics’ generally strong adoption by business users is reflected in above-average results for report and dashboard creation. About half of all Zoho Analytics respondents said that they use the product for analysis and ad hoc query tasks.

Zoho Analytics is strongly represented by small and mid-sized companies in this year’s survey. 74 percent of respondents came from businesses with less than 100 employees. The median number of users per company is 4 and the mean is 19.

Current vs. planned use


5 products most often evaluated in competition with Zoho Analytics


Percentage of employees using Zoho Analytics


Number of users using Zoho Analytics


Tasks carried out with Zoho Analytics by business users


Company size (number of employees)


Summary of Zoho Analytics highlights

Zoho Analytics buyers seem to be quite a demanding group of business users who are looking for easy-to-use, flexible and affordable software. Cloud also seems to be a key requirement. Customers use dashboards and reports but also create their own individual reports as needed. The vendor offers predefined dashboards and reports for various data sources to help customers speed up their implementations and begin analyzing their data quickly. This seems to work out well as the vendor achieved an excellent score of 9.8/10 in the Project Length KPI.

Ease of Use – Top-ranked

Peer group: Business Software Generalists

Mobile BI – Leader

Peer group: Business Software Generalists

Operational BI – Leader

Peer group: Business Software Generalists

Project Length – Top-ranked

Peer group: Embedded Analytics-focused Products

Consistently outstanding in Project Length

Peer group: Embedded Analytics-focused Products

Want to see the whole picture?

BARC’s Vendor Performance Summary contains an overview of The BI Survey results based on feedback from Zoho Analytics users, accompanied by expert analyst commentary.

Contact us to purchase the Vendor Performance Summary

BI & Analytics Survey 22 Awards

Zoho Analytics

Peer Groups Ad Hoc Reporting-focused Products, Business Software Generalists (BI), Dashboarding-focused Products, Embedded Analytics-focused Products, Midsize/Departmental Implementations (BI)
VendorZoho Corporation
Number of responses34
ProductZoho Analytics
OfficesIndia (HQ), United States, Mexico, China, Japan, Singapore, Australia, Netherlands, UAE
Customers13,000+ (Zoho Analytics)

Test Drive Zoho Analytics

Go here to get a free trial version of Zoho Analytics:

Get Free Trial

Product Video

Screenshots from Zoho Analytics

Quotes from the BI & Analytics Survey 22

Brilliant platform for business users to develop business-related content.
CIO/Head of IT, manufacturing, 100-2,500 employees
Its good in analytics . I like that automatic analyse option that pop up once we feed the data.
IT employee, IT, less than 100 employees
It's very simple and easy to make your own custom reports.
Head of business department, manufacturing, 100-2,500 employees
Easy to use, simple web-based reporting/dashboarding/charting. It's so simple to setup and get started. Zoho Reports allows for really nice data visualizations with a lot of flexibility.
Person responsible/project manager for BI from IT department, services, 100-2,500 employees
It is a good value analytics tool with good capabilities for the price. Very good whitelabel URL.
Person responsible/Project manager for departmental BI/analytics, consulting, less than 100 employees