Zoho Analytics

Zoho Analytics – Zoho Corporation’s BI offering – is available in a variety of different packages. It is a relatively straightforward, low-cost, cloud-based reporting and analysis solution aimed at business users. Ease of use is a key selling point of the product, which employs an intuitive drag-and-drop interface so users can easier adapt to it.

Zoho Corporation began life in 1996 as a software company focused on building network management products called Adventnet, Inc. The company was renamed in 2009 and now operates three distinct divisions including Zoho, which is focused on developing and selling a suite of business applications. Zoho Corporation has never accepted venture capital investment, remains privately held and is led by co-founder and CEO Sridhar Vembu.

Headquartered in Chennai, India, Zoho currently has two other offices in India as well as sites in the United States (two offices), China, Mexico, Australia, Netherlands, United Arab Emirates, Japan and Singapore. The company employs around 8,000 people.

Across its suite of over 45 business applications – which includes solutions for CRM, project management, book keeping, human resource management, analytics, marketing, support – Zoho claims to have 50 million users worldwide, representing a 100 percent increase within the last 2 years. Zoho
Analytics is the BI component of the Zoho business suite, and was first  released in 2009.

User & Use Cases

Zoho Analytics is a web-based solution which partly resembles the Office Suite from Microsoft. The product is mostly used for standard/enterprise reporting and dashboard creation as the 90% of its audience report. The latter result underlines Zohos investments in its dashboarding capabilities over the past two years. Compared our BI Survey 17 where only 63 percent were using Zoho for dashboard creation this is a quite good growth. 77 percent of the Zoho users perform ad hoc queries using the product. In-line with the market trend, 66 percent of Zoho users plan to use the product for advanced analytics.
Zoho is used in different company sizes however more than a half of the respondents were small companies. In terms of users its median underlines the smaller usage scenarios with 12 users – however the mean indicates that the solution is also used in mid-sized scenarios

Current vs. planned use


5 products most often evaluated in competition with Zoho Analytics


Percentage of employees using Zoho Analytics


Number of users using Zoho Analytics


Tasks carried out with Zoho Analytics


Company size (number of employees)


Summary of Zoho Analytics highlights

Zoho Analytics receives great feedback in The BI Survey this year. The vendor scores an impressive 11 top-rankings and 47 leading positions across 5 different peer groups. Especially notable is the fact that 59 percent of customers state that they experience no significant problems at all when using Zoho Analytics.

The implementation of the product takes a median of one month – the fastest median value of all the products featured in The BI Survey 19. Quick implementations combined with excellent customer feedback on price-to-value and product satisfaction convince Zoho Analytics customers to act as recommenders. Every single user responding to this year’s survey said they would definitely or probably recommend the solution to others.

Ease of use – Top-ranked

Peer Group: Dashboarding-focused products

Product satisfaction – Top-ranked

Peer Group: Embedded analytics-focused products

Project length – Top-ranked

Peer Group: Ad hoc reporting-focused products

Project success – Top-ranked

Peer Group: Embedded analytics-focused products

Recommendation – Top-ranked

Peer Group: Dashboarding-focused products

Want to see the whole picture?

BARC’s Vendor Performance Summary contains an overview of The BI Survey results based on feedback from Zoho Analytics users, accompanied by expert analyst commentary.

Contact us to purchase the Vendor Performance Summary

BI Survey 19 Awards

Zoho Analytics

Peer Groups Ad hoc reporting-focused products, Americas-focused vendors, Dashboarding-focused products, Embedded analytics-focused products, EMEA-focused vendors
VendorZoho Corporation
Number of responses31
ProductZoho Analytics
OfficesIndia (HQ), United States, Mexico, China, Japan and Singapore, Australia, Netherlands, UAE
Customers45 million users
Revenues (2018)Undisclosed

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Quotes from the BI Survey 19

Excellent platform for gathering disparate data across hybrid data sources that offers visibility, control and clear audit trail. Simple to use without needing expensive technical support.
CIO/Head of IT, manufacturing, 100-2,500 employees
It‘s an excellent and user friendly tool. The support is excellent. A tool that any organization would like to have for its reporting and data teams to ease their quality of work and improve efficiency.
Person responsible/Project manager for departmental BI, healthcare, 100-2,500 employees
Fast implementation time and a high level of project success lead to high ratings for Zoho in the aggregated ‘Business value’ KPI. In terms of business benefits, customers were especially keen to point out improvements in their operational efficiency. Zoho Analytics ranks as a leader in the ‘Embedded analytics-focused products’, ‘Dashboarding-focused products’ and ‘Ad hoc reporting-focused products’ peer groups for the ‘Business value’ KPI.
The BI Survey 19
A remarkable 84 percent of Zoho Analytics users say they would definitely recommend the software to others. This is the third best value in the whole BI Survey – another excellent result for Zoho this year. The remaining 16 percent state that they would probably recommend the product. This shows that the vendor is able to provide its target group with a software product that is easy to use, has very few weaknesses and is competitively priced.
The BI Survey 19
Zoho Analytics customers are satisfied with the solution’s ability to display aggregated data in the form of dashboards. The vendor ranks as a leader in the ‘Dashboards’ KPI compared to other EMEA-focused vendors. Zoho Analytics supports the creation of visually appealing dashboards by business users via drag-and-drop.
The BI Survey 19