TARGIT Decision Suite is an integrated BI platform that offers integrated reporting, dashboard creation, ad hoc reporting and data discovery capabilities. It is mainly used to create applications such as vertical solutions or to be used as OEM or embedded content.

TARGIT is a privately-owned software provider founded in 1986 with its headquarters in Aalborg, Denmark. The company employs more than 85 80 people and has over close to 68,8000 customers, most of whom are located in Europe and North America, while one-third are distributed across the rest of the world. In 2017, TARGIT sold 100 percent of its shares to Gro Capital, reorganized the company and began to renew its positioning.

TARGIT launched its flagship TARGIT Decision Suite product in 1996. TARGIT Decision Suite was originally built for the Microsoft SQL Server platform and has achieved significant penetration with Microsoft Dynamics customers in general, but also broadly within the retail, heavy machinery and food manufacturing industries. Although the vendor has opened its architecture to other platforms, TARGIT still offers solution accelerators for Microsoft Dynamics systems, which makes the platform interesting for Microsoft-centric customers.

User & Use Cases

TARGIT Decision Suite is clearly not a typical BI & analytics specialist serving one particular scenario. In contrast, it is a feature-rich business intelligence platform that customers typically buy for its good coverage of BI and analytics-specific requirements. More than 90 percent of customers use the product for reporting, ad hoc query and dashboards. Although it does not focus on planning and budgeting scenarios, 51 percent also use it to create reports and dashboards on actual and budget data. This underlines the platform’s versatility.

TARGIT’s customer base is dominated by mid-sized companies. In this year’s survey, 77 percent of respondents came from companies with 100 to 2,500 employees. Overall, an average (mean) of 131 users per company use TARGIT, while the median is 63.

As TARGIT has historically been installed in accounts using operational software from Microsoft and the software itself traditionally focused on the Microsoft SQL Server platform, Microsoft remains one of its biggest competitors.

Current vs. planned use


5 products most often evaluated in competition with TARGIT


Percentage of employees using TARGIT


Number of users using TARGIT


Tasks carried out with TARGIT by business users


Company size (number of employees)


Summary of TARGIT highlights

TARGIT Decision Suite is a solid platform that serves a broad number of usage scenarios in the BI area. The product receives above-average feedback in all the individual functional KPIs including Dashboards, Ad Hoc Query, Analyses and Advanced Analytics. Customers not only like these features but also use the suite quite broadly for reporting, dashboards and ad hoc query, not only in traditional BI scenarios but also in trending areas such as Operational BI and Mobile BI. Customers report achieving a high level of benefits and therefore feel happy to recommend the software to others.

Customer Satisfaction – Leader

Peer group: Embedded Analytics-focused Products

Distribution of Reports – Leader

Peer group: Midsize/Departmental Implementations

Recommendation – Leader

Peer group: Embedded Analytics-focused Products

Business Benefits – Leader

Peer group: Dashboarding-focused Products

Vendor Support – Leader

Peer group: Dashboarding-focused Products

Want to see the whole picture?

BARC’s Vendor Performance Summary contains an overview of The BI Survey results based on feedback from TARGIT users, accompanied by expert analyst commentary.

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BI & Analytics Survey 22 Awards


Peer Groups Ad Hoc Reporting-focused Products, BI & Analytics Specialists, Dashboarding-focused Products, Embedded Analytics-focused Products, Midsize/Departmental Implementations (BI)
Number of responses57
ProductDecision Suite
OfficesDenmark (HQ), Germany, Greece, USA (Tampa, FL; Dublin; OH), Brazil

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Quotes from the BI & Analytics Survey 22

I really like the solution, and it has progressed a lot in the last years. I‘d definitely recommend it.
Head of BI & Analytics Competence Center, retail/wholesale/trade, 100-2,500 employees
Very flexible and communicates very well with other systems (p.ex. SAP)
Person responsible/Project manager for BI/analytics from IT department,, process industry, 100-2,500 employees
How easy it is to create the Dashboards, and how robust the solution is, giving us plenty of options on how to handle different scenarios within the company, and it‘s different branches and divisions.
Head of BI & Analytics Competence Center, retail/wholesale/trade, 100-2,500 employees
Ease of use and implementation, it has some features that other BI tools still lack like dynamic date/time features and the scheduling/distribution options.
External consultant, , consulting, 100-2,500 employees
93% of surveyed users say they would recommend TARGIT.
The BI & Analytics Survey 22