Tableau Server and Tableau Desktop

Tableau is a business user-friendly analysis and data visualization tool. Its core comprises a full client and a web server with connectors to a wide variety of data sources, including local data. The structured intuitive user interface, built-in intelligence and memory utilization – geared to optimizing performance – contribute to the popularity of this solution in self-service BI (SSBI) and data discovery scenarios.

Tableau Software (Tableau) emerged from scientific research at Stanford University, where its three founders pursued a vision of providing business users with software that allowed intuitive analysis and insights into data. The company has enjoyed remarkable growth worldwide since its inception in 2003. Since 2013, Tableau has been listed on the New York Stock Exchange.

For some years now, the vendor has invested increasingly in internationalization. Its corporate headquarters is located in Seattle in the United States and the EMEA headquarters is in London. Tableau Software has offices worldwide, with some of its branches still operating as pure sales offices.

Tableau offers four core products: Tableau Desktop, Tableau Server, Tableau Online and Tableau Public, which are all based on one common technology.

Tableau follows a strategy of delivering software that requires as little training as possible, and allows business users to analyze data by means of visualization without having to rely on the assistance of analysts or even IT staff. At the same time, the tool offers predefined statistical functions and additional analysis capabilities specifically geared to analysts for in-depth analysis.

Tableau’s primary focus and forte is interactive and intuitive visual analysis to efficiently dissect data and find patterns. Entities such as measures and dimensions are selected via drag-and-drop for analysis and visualized instantly in interactive visualizations. Users are supported by built-in intelligence. For instance, a “show me” function provides proposals for appropriate visualizations for any combination of data fields selected by the user.

User & Use Cases

The use of Tableau is shifting from small to larger enterprises and from smaller to larger deployments as well.

Correspondingly, the use of basic data analysis is declining and the consumption of pre-built content remains high (dashboards) or is increasing (standard reporting). But still, Tableau is used to prepare and analyze data more frequently than the average of all products in The BI Survey.

Current vs. planned use

N = 75

Business Intelligence Use Cases of Tableau

5 products most often evaluated in competition with Tableau

N = 72

5 products most often evaluated in competition with Tableau

Percentage of employees using Tableau

N = 75

Number of users using Tableau

N = 75

Number of users using Tableau

Tasks carried out with Tableau by business users

N = 70

Company size (number of employees)

N = 75

Company size of Tableau users

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Tableau Server and Tableau Desktop

Peer Groups Dashboarding-focused products, Data discovery-focused products, Large international BI vendors
VendorTableau Software
Number of responses75
OfficesWorldwide
Employees3,200+
Customers54,000
Revenues (2016)$827 million
Web sitewww.tableau.com