SAP was founded in 1972 as a business applications company but really came into prominence in the 1990s with the ERP boom. Its ERP solution (R/3) was first released in 1992. The vendor employs more than 98,000 people worldwide and had revenues of $30.86 billion in 2019. Today, SAP is one of the largest business software vendors in the world.

SAP’s original strategy was to view BI as an extension of its all-inclusive ERP offerings. Therefore, it launched SAP Business Warehouse (BW) in 1998, a completely packaged and plug-and-play BI solution designed to complement SAP ERP applications. BW is a package consisting of connectors, relational data storage, subject-oriented multidimensional structured data marts and predefined content as well as tools for reporting, analysis and planning. The goal was to provide a plug-and-play BI solution that would make it fast and easy for SAP customers to benefit from BI.

With BW/4HANA, SAP released its next generation data warehousing offering in 2016. The overall concept and goal of this package remains similar to the approach with BW: to provide software support for customers to integrate SAP operational data sources with big data sources and create a data warehouse which exposes its data to different front ends.

SAP BW/4HANA is a completely revamped version of SAP BW that runs on the SAP HANA in-memory database. The new product improves performance and scalability, simplifies operation and development, and supports a variety of in-database analytic functions. It is designed to support multiple analytic use cases, ranging from standard reporting and dashboarding to real-time analytics, predictive analytics and machine learning. In contrast to BW, SAP BW/4HANA does not include front-end tools anymore. Fundamental changes have made the data architecture smarter and more open to integrate with non-SAP data sources and tools.

For analytics in on-premises environments, the HANA database is often viewed natively as well as SAP BW/4HANA. Currently, SAP is ploughing much of its data and analytics investment into the cloud, offering a combination of SAP Analytics Cloud as the user tool layer, SAP Cloud Data Warehouse as the analytical data store and SAP Data Intelligence for data pipelining tasks.

User & Use Cases

54 percent of survey participants claim to perform data preparation using SAP BW/4HANA. In our view, data preparation as an iterative process in which business users prepare almost code-free data sets for exploration is not what is meant here. It is more likely they are referring to data preparation for data warehousing. It is worth mentioning that the level of use of SAP BW/4HANA for data virtualization is relatively low. This is one of the first buzzwords we hear when it comes to combining external data or big data with data from SAP BW/4HANA in queries. We would have expected greater use of SAP BW/4HANA for data virtualization. However, only one in five companies currently use the product for this purpose.

SAP BW/4HANA is widely used within companies, as shown by the high median number of users (200) and the mean of 892 users. This is not surprising when one considers that SAP technology is used primarily by large companies with more than 2,500 employees (64 percent). In contrast, the number of technical users who take care of SAP BW/4HANA and implement use cases seems surprisingly high. An average (mean) of 69 technical users work with BW/4HANA, while the median is 10.

Current use


Number of users using SAP BW/4HANA


Number of technical users using SAP BW/4HANA


Company size (number of employees)


Summary of SAP BW/4HANA highlights

SAP achieved 18 top rankings and 21 leadership positions in its four peer groups in The Data Management Survey this year. The product is heavily used for data integration and data warehousing/BI tasks. 75 percent of respondents stated that SAP’s innovative strength is excellent or good. A near-perfect score for ‘functionality’ underlines the fact that SAP BW’s capabilities have been successfully and significantly improved for the implementation of BI and analytics use cases. In the opinion of SAP customers, SAP BW/4HANA offers significant added value compared to SAP BW on HANA.

Breadth of supported use cases – Top-ranked

Peer Group: Global vendors

Functionality – Top-ranked

Peer Group: Data warehouse technologies

Recommendation – Top-ranked

Peer Group: Global vendors

Want to see the whole picture?

BARC’s Vendor Performance Summary contains an overview of The Data Management Survey results based on feedback from SAP BW/4HANA users, accompanied by expert analyst commentary.

Contact us to purchase the Vendor Performance Summary



Peer Groups Data warehouse technologies, Data warehousing automation products, ETL products, Global vendors (data management)
Number of responses28
OfficesOffices in more than 130 countries worldwide
Customers> 437,000 (in total, not only BI customers)
Revenues (2019)$30.86 billion

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Best data-warehouse product in the market. Lots of flexibility and business contents. SAP keeps innovating and their support has been great.
Data scientist, retail/wholesale/trade, more than 2,500 employees
Best data management / data warehousing solution, very mature and lots of functionality.
IT employee, manufacturing, more than 2,500 employees
Very robust tool. Great scheduling features. Great modeling features. All in all a great datawarehousing tool.
Data scientist, manufacturing, 100-2,500 employees
Intuitive modeling, good performance. For the first time, an agile project approach can be used in the BW environment. Increase in project efficiency, reduction of project duration.
Person responsible/project manager for BI from IT department, manufacturing, more than 2,500 employees
BW4HANA is new era for Data Warehouse. It is a revolution in area of Data Management. It is the most valuable product by SAP.
Person responsible/project manager for BI from IT department, manufacturing, 100-2,500 employees