SAP Analytics Cloud

SAP was founded in 1972 as a business applications company. The vendor today employs more than 100,330 people worldwide and has a turnover of €24.74 billion, making it one of the largest business software vendors in the world. The vendor’s portfolio of analytics solutions encompasses cloud-based and on-premises solutions for business intelligence, predictive analytics and planning.

SAP’s original strategy was to view analytics as an extension of its all-inclusive ERP offerings. Therefore, the company launched SAP Business Warehouse (BW) in 1998, a completely packaged and plug-and-play analytics solution designed to complement SAP ERP applications. Today, integrated analytics, planning and predictive capabilities are available in SAP Analytics Cloud for cloud or SAP BusinessObjects BI and SAP Business Planning and Consolidation (BPC) for on-premises deployments. SAP is investing heavily in developing SAP Analytics Cloud, which is the central component of its analytics, planning and predictive portfolio. SAP Analytics Cloud offers functionality for all individual planning activities in companies including strategic, operational, functional and financial planning, which integrates with all major SAP enterprise applications (e.g., SAP S/4HANA). SAP also continues to provide on-premises solutions such as SAP BusinessObjects BI and SAP BPC. In the cloud analytics segment, additional solutions such as SAP Digital Boardroom and SAP Analytics Hub (both part of SAP Analytics Cloud, which is built on the SAP Cloud Platform) are available.

SAP Analytics Cloud, SAP’s strategic cloud offering and analytics platform, brings together analytics capabilities such as data discovery and visualization, planning and augmented analytics for different user roles into one integrated product and user experience. With a large and growing development team, SAP Analytics Cloud is becoming richer in features such as application design, planning and predictive functionality as well as planning business content (e.g., for financial and line-of-business planning). In addition to using it with its own data models, the product can also be used as a front end for other SAP data sources in hybrid cloud scenarios (e.g., with SAP HANA, SAP BW/4HANA, etc.) without moving, caching or persisting the data into the cloud. SAP Analytics Cloud is a fully web-based solution providing an HTML5 web client, which can be used with popular browsers such as Google Chrome and Microsoft Edge. SAP BPC customers can use SAP Analytics Cloud as an additional front-end option. SAP Analytics Cloud can access SAP BPC’s planning model (data and structures) using a ‘BPC Live Connection’ without replicating data, thus providing write-back options for planning data directly into SAP BPC’s planning model in BW/4HANA through write-back enabled queries.

Additional on-premises analytics capabilities in the SAP portfolio are available via SAP BusinessObjects BI. These are designed to work together with SAP Analytics Cloud. SAP BusinessObjects BI incorporates various end-user tools with a moderate level of integration. The suite contains strong individual products as well as several clients for various types of analysis and capabilities for building custom guided analytics applications that can be published to the web or mobile devices.

User & Use Cases

Besides planning, customers mainly use SAP Analytics Cloud for ad hoc query and reporting (92 percent), dashboards/scorecards (90 percent) and standard/enterprise reporting (72 percent). 56 percent of respondents plan to use it for advanced analysis in the future. SAP Analytics Cloud targets large and mid-sized companies across all industries. 55 percent of our sample of SAP Analytics Cloud customers come from large companies (more than 2,500 employees) with a median of 55 users (including 50 using planning functionality), but the impressive mean of 1,106 users (526 for planning) indicates there are also several significantly larger implementations. 61 percent of SAP Analytics Cloud users are planning users – just below the survey average of 65 percent – reflecting the fact that SAP Analytics Cloud is essentially an integrated tool with planning as well as strong analytics functionality.

Current vs. planned use (besides planning)


Percentage of employees using SAP SAP Analytics Cloud


Planning users (as a percentage of all users)


Total number of users per company


Planning users per company


Company size (number of employees)


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SAP Analytics Cloud

Peer Groups BI-focused products, Enterprise software vendors, European vendors, Global vendors, Solution-focused planning products
Number of responses31
ProductSAP Analytics Cloud
OfficesOffices in more than 130 countries worldwide
Customers440,000 (in total, not only BI customers)
Revenues (2019)€24.74 billion