Qlik, originally founded in 1993 in Lund, Sweden, moved its headquarters to the United States in 2005 after raising funds from several venture capital firms while successfully marketing the company’s beachhead platform called QlikView. The company is currently owned by the private equity firm Thoma Bravo after its acquisition in 2016. Qlik offers a compelling portfolio of end-to-end platform-based solutions for analytics and data management. Its extensive portfolio was formed by substantial internal development and multiple strategic acquisitions.

With its SaaS-centric portfolio, Qlik helps customers to bridge the gaps between their data, insights and actions to better inform decisions and drive actions based on solid evidence.  Qlik delivers an end-to-end data integration and analytics platform to integrate and manage data, analyze and explore information, discover and share insights and make informed decisions that accelerate business value. This is what Qlik call ‘active intelligence’ and continuous intelligence from real-time, up-to-date information delivered through data pipelines, designed to trigger immediate actions plays a key role to achieve such a state.

Qlik Sense is the company’s enterprise-level analytics platform for modern analytics, supporting a broad spectrum of analytics use cases across organizations. It is powered by Qlik’s associative engine and offers flexible and fast access to analyzed data. Qlik focuses on business users as its target audience for all product features starting from data preparation to the creation of interactive applications. Data preparation, traditionally scripting-oriented in Qlik solutions, can now mostly be conducted in a visual environment. These improvements enhance the productivity of data preparation for developers and they also make data preparation accessible for business users. In case customers require advanced transformations, the product supports scripting for data preparation.

Augmenting the user experience with helpful and guiding functions is at the core of Qlik’s vision for analytics for business users. During data preparation, joins and default aggregations are suggested for measures. Qlik Sense offers further guidance and automation for data visualization to benefit data consumers by actively recommending suitable visualizations to users based on fields selected and their metadata. Additionally, ML powers the suggestion of insights for consumers in ‘Insight Advisor Chat’ and NLQ. ‘Insight Advisor Chat’ works in conjunction with the associative engine to provide augmented analytics capabilities including search, conversational and natural language analytics.

User & Use Cases

QlikView is put to a broad range of uses by customers. Most (90 percent) use the software for creating interactive dashboards and analytics applications. In addition, 86 percent use it for standardized enterprise reporting and 71 percent for ad hoc query. 67 percent of customers use the solution for analysis.

QlikView’s powerful interactive dashboards are often used to analyze data in every detail. Indeed, 89 percent of business users said they analyze and explore data with the tool. Most users consume standardized content such as reports and dashboards to access information quickly.

The solution’s characterization as a flexible visual analysis solution aimed to support business users is also highlighted by the two most frequently evaluated competitors: Microsoft Power BI and Tableau.

QlikView is mostly used in mid-sized (58 percent) and large companies (33 percent). It has a median of 100 users, which is above the survey average. The mean value of 642 users shows that much larger customer scenarios are supported too.

Current vs. planned use


5 products most often evaluated in competition with QlikView


Percentage of employees using QlikView


Number of users using QlikView


Tasks carried out with QlikView by business users


Company size (number of employees)


Summary of QlikView highlights

QlikView managed 2 toprankings and doubled its leading positions from last year to 44 in The BI & Analytics Survey 22. In some cases, QlikView was ranked in second place behind the vendor’s own Qlik Sense product.

QlikView is perceived as a solid and mature product in the market. Its great Dashboards and Visual Analysis for business users earned it top-rankings in the respective KPIs. All of that is delivered with an elevated level of query performance not found in too many competing products. Compelling Query Performance has always been among the top reasons why customers choose to purchase QlikView, which is deeply linked to its leading in-memory engine. As a result, QlikView achieved a leading position for Performance Satisfaction in most of its peer groups.

Business Value – Leader

Peer Group: International BI Giants

Flexibility – Leader

Peer Group: International BI Giants

Query Performance – Leader

Peer Group: International BI Giants

Recommendation – Leader

Peer Group: International BI Giants

Visual Analysis – Top Ranked

Peer Group: International BI Giants

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BI & Analytics Survey 22 Awards


Peer Groups BI & Analytics Specialists, Dashboarding-focused Products, International BI Giants, Large/Enterprise-Wide Implementations: (BI), Self-Service Analytics-focused Products
Number of responses83

Product Video

Quotes from the BI & Analytics Survey 22

Great product with many useful features and fantastic at anything to do with data.
Employee of a cross-departmental BI/ analytics team, media/publishing, 100- 2,500 employees
Qlik is an excellent data discovery tool. Beautiful dashboards are a side effect and a great community.
IT employee, process industry, 100-2,500 employees
Very reliable and robust BI tool very capable in handling large amounts of data. Very intuitive ease of use for the end user.
Person responsible/Project manager for departmental BI/analytics, tourism, 100-2,500 employees
It's ability to handle very large datasets very quickly and being able to vastly manipulate the data as needed.
Employee of a cross-departmental BI/analytics team, media/publishing, 100-2,500 employees
Easy and quick implementation of new requirements. Being able to bring data from various sources into one report, quickly extend reports with new data and adapt to new requirements.
CEO, manufacturing, more than 2,500 employees