MicroStrategy

MicroStrategy, founded in 1989, is one of the best known vendors in the business intelligence market worldwide. In 2003, it became the first vendor to release a fully integrated product providing formatted reports, dashboards and interactive data discovery in a single solution using the same infrastructure. With its library of statistical and advanced analytics functions, the vendor offers comprehensive analytic capabilities for a wide variety of use cases.

MicroStrategy has one of the best integrated architectures on the market, built from the ground up without acquisitions. The vendor focuses on providing solutions a customer needs to become an “Intelligent Enterprise”. The analytics and mobility suite offers web, desktop and native mobile apps for front-end clients, which connect to a variety of data sources via a proprietary enterprise semantic graph to deliver a common and governed business logic layer. The vendor has invested much over the years in supporting 200+ native connectors to data sources, as well as offering native support for Hadoop systems. Besides direct connectivity to source systems, MicroStrategy offers a native in-memory engine with parallel processing and partitioning capabilities to drive faster performance on big data. In 2019, the vendor started to allow access to its governed datasets from third-party tools.

In general, MicroStrategy has always taken market trends seriously. The vendor provides a no-code development framework to build native mobile apps for iOS and Android devices. Offline capabilities and write-back data entry for transactions and operational use cases are available as built-in capabilities. To fulfil requirements in the area of self-service BI, data discovery and data preparation, two integrated clients are available (Windows and web). In 2019, MicroStrategy introduced HyperIntelligence, a new category of analytics that provides contextual information directly in web applications and portals from enterprise systems with zero clicks. It is available via a Chrome extension and as a native mobile app called HyperIntelligence for Mobile, and injects real-time, contextual insights and recommendations directly into users’ browser-based or mobile workflows.

User & Use Cases

MicroStrategy was designed to serve a broad number of usage scenarios. Over 90 percent of customers use the product for standard/enterprise reporting, dashboards/scorecards and ad hoc query. Although these use cases might sound traditional, the vendor has invented new formats for information consumption such as Dossiers (interactive book-oriented format) and HyperCards (task-oriented operational information views). 71 percent of customers take advantage of the solution’s analysis capabilities and a further 21 percent plan to do so. For a suite vendor, it is impressive that so many business users (40 percent) perform model/enrich tasks. This is much higher than The BI Survey average of 31 percent – an additional indicator of the software’s widespread use in analytical scenarios.

In our sample, 58 percent of the companies that have bought MicroStrategy are large enterprises with more than 2500 employees. This is reflected in the numbers of users reported: Both the mean of 1,663 and median of 550 users are a long way clear of the overall BI Survey average. MicroStrategy is also the number one vendor in terms of the data volumes it processes with a median of 2,523 GB. These figures confirm unequivocally that the platform is capable of serving very large usage scenarios.

Current vs. planned use

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5 products most often evaluated in competition with MicroStrategy

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Percentage of employees using MicroStrategy

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Number of users using MicroStrategy

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Tasks carried out with MicroStrategy by business users

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Company size (number of employees)

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Summary of MicroStrategy highlights

MicroStrategy platform convinces with its broad and scalable functionality in The BI Survey 19.  Once again this year, feedback on MicroStrategy’s high average user numbers and data volumes underlines the platform’s ability to serve complex scenarios and highlights one of its major strengths: scalability.

Customers use its features for dashboards, enterprise reporting, ad hoc query and analysis. The vendor ranks as a leader for functionality, a qualitative rating of the product newly introduced to The BI Survey this year. Users also appreciate MicroStrategy’s innovative features. The platform is frequently used to implement trending usage scenarios such as mobile BI, visual analysis and location intelligence.

Consistently outstanding in location intelligence

Peer Group: Large global enterprise BI platforms

Self-service – Top-ranked

Peer Group: Large global enterprise BI platforms

Self-service – Top-ranked

Peer Group: Large international BI vendors

Visual analysis – Top-ranked

Peer Group: Large global enterprise BI platforms

Want to see the whole picture?

BARC’s Vendor Performance Summary contains an overview of The BI Survey results based on feedback from MicroStrategy users, accompanied by expert analyst commentary.

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BI Survey 19 Awards

MicroStrategy

Peer Groups Embedded analytics-focused products, Large enterprise BI platforms, Large international BI vendors
VendorMicroStrategy Inc.
Number of responses100
ProductMicroStrategy BI and Analytics Platform
OfficesWorldwide
Employees2,500+
Customers5,000+
Revenues (2018)$498 million
Websitewww.microstrategy.com

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Quotes from the BI Survey 19

Once again this year, feedback on MicroStrategy’s high average user numbers and data volumes underlines the platform’s ability to serve complex scenarios and highlights one of its major strengths: scalability.
The BI Survey 19
Powerful and comprehensive in one tool, ever improving with each release.
Person responsible/Project manager for BI from IT department, manufacturing, more than 2,500 employees
An excellent full-stack BI platform that is rapidly developing. Solid security model, platform administration, excellent connectivity to different data sources/products, and ability to use MSTR cubes and projects as data sources for other tools with great API connectivity combines the best of ‚traditional‘ BI and data discovery with more modern analytics use cases and capabilities.
Head of BI & Analytics Competence Center, retail/wholesale/trade, >2,500 employees
MicroStrategy was one of the first platform suppliers to introduce visual analysis and data discovery capabilities in its suite. (…) For the third year in row, MicroStrategy is the top-ranked large global enterprise BI platform in the ‘Visual analysis’ KPI.
The BI Survey 19
MicroStrategy has one of the best integrated architectures on the market, built from the ground up without acquisitions. Innovation is very important to MicroStrategy. (…) It is one of the few providers that has been able to come up with genuinely innovative features not offered by anyone else over the past few years.
The BI Survey 19