MicroStrategy is one of the best-known vendors in the analytics and BI market worldwide. It was the first vendor to release a fully integrated product that provides formatted reports, dashboards and interactive data discovery in a single solution using the same infrastructure. MicroStrategy is a US headquartered company with offices around the world. This presence is backed by numerous selected partners.

MicroStrategy has always taken market trends seriously and often leads the way. It was among the first vendors to present solutions for mobile devices. The vendor provides a no-code development framework to build highly customized mobile applications. Offline capabilities and data entry for operational use cases are supported as well. With its library of statistical and advanced analytics functions, the vendor offers comprehensive analytics capabilities for a wide variety of use cases. MicroStrategy introduced and recently enhanced ‘HyperIntelligence’ to provide operational staff with so-called ‘zero-click intelligence’. The aim is to supply business users with the information they need directly within their business processes without having to search for it in another system (‘HyperCards’).

MicroStrategy focuses on providing the solutions a customer needs to become an ‘Intelligent Enterprise’. The vendor offers a single, tightly integrated analytics and BI platform based on an open and unified architecture, largely because it was built from the ground up without acquisitions. The platform strongly relies on a governed common semantic layer to combine various data sources while shielding business users from complicated data structures, allowing them to leverage data for sophisticated reports and analyses.

User & Use Cases

MicroStrategy serves a broad number of usage scenarios for customers all around the globe. Over 90 percent of customers use the product for standard and enterprise reporting and dashboards. The vendor has invented new formats for information consumption such as ‘Dossiers’ (interactive book-oriented format) and ‘HyperCards’ (task-oriented operational information views) to build on and extend its traditional stronghold. 72 percent of customers take advantage of the solution’s analysis capabilities. For a suite vendor, it is impressive that 37 percent of users model and enrich data. This is higher than The BI & Analytics Survey average of 32 percent.

In our sample, 66 percent of the companies that run MicroStrategy are large enterprises with more than 2,500 employees. This is reflected in the numbers of users reported: Both the mean of 3,842 and median of 500 users are a long way above the overall The BI & Analytics Survey average. These figures clearly confirm that the platform can power large scale deployments.

Current vs. planned use


5 products most often evaluated in competition with MicroStrategy Analytics Platform


Percentage of employees using MicroStrategy Analytics Platform


Number of users using MicroStrategy Analytics Platform


Tasks carried out with MicroStrategy Analytics Platform by business users


Company size (number of employees)


Summary of MicroStrategy highlights

With a total of 9 top-ranked positions and 22 leading positions, MicroStrategy achieved great results in this year’s ‘BI and Analytics Survey’. The success of framing the platform as a solution for governed self-service is confirmed by numerous elated customers. A full 83 percent of users across the board describe the available methods for analysis as excellent or good, including both traditional and explorative BI. The feedback posits a true testament to the continued innovative solutions that MicroStrategy delivers, always with the intention to bring analytics and BI to the entire enterprise. This undertaking is largely successful, as on average, MicroStrategy is used by an incredible 3,842 users per company. An impressive number that again, shows the diverse user group and additionally proves the scalability of the solution.

Business benefits – Top-ranked

Peer Group: Large global enterprise BI platforms

Location intelligence – Top-ranked

Peer Group: Large global enterprise BI platforms

Self-service – Top-ranked

Peer Group: Embedded analytics-focused products

Self-service – Top-ranked

Peer Group: Large international BI vendors

Visual analysis – Top-ranked

Peer Group: Large global enterprise BI platforms

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BI & Analytics Survey 21 Awards


Peer Groups Embedded Analytics-focused Products, Large global enterprise BI platforms, Large international BI vendors
Number of responses95
Revenues (2019)$486 million

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Quotes from the BI & Analytics Survey 21

A very powerful tool with a very large functional coverage, which supports very well the reuse of solution modules and is very efficient to administer.
Person responsible/Project manager for departmental BI/analytics, insurance, more than 2,500 employees
The most advanced, secure and maintainable BI software.
Person responsible/Project manager for BI/analytics from IT department , IT, 100-2,500 employees
I most enjoy how easy it is to build a dashboard from scratch and how easy end users can accommodate to the tool.
Person responsible/Project manager for departmental BI/analytics , telecommunications, more than 2500 employees
MicroStrategy Analytics Platform is extremely agile and scalable for business reporting, there is very strong data and security governance which is the richest feature in this tool against other tools in the market.
Head of BI & Analytics Competence Center, banking and finance, more than 2,500 employees
The platform offers a full BI platform, it`s more than just a data visualization tool. It`s able to connect to various data sources, create Intelligent Cubes to reduce pressure on the database. It has workflow capabilities that allow the ability to utilize additional tools such as Python for the automation of daily processes.
Person responsible/Project manager for BI/analytics from IT department , telecommunications, more than 2,500 employees