Entrinsik

Entrinsik is a privately held BI software company based in Raleigh, North Carolina. Founded in 1984, Entrinsik joined the business intelligence market in 2002 with the development of a web-based reporting tool for customers who use MultiValue databases, such as UniVerse and UniData. MultiValue databases contain a list of values within a single field, which slows down report preparation and complicates the process. Entrinsik overcame the challenges of the denormalized structure and quickly became a successful choice for MultiValue reporting tools. The company now employs 45 people and supports distribution partners in the United Kingdom and Australia.

With more than 2,500 customers, the vendor has made a name for itself with software applications that improve efficiency, productivity and the day-to-day operations of businesses. It has been particularly successful in the higher education market but also serves customers in insurance, healthcare and manufacturing. Key partnerships in EMEA and APAC have also helped to grow its footprint in the healthcare industry. For these target industries, the vendor offers predefined connectors to speed up implementations. Typically, Entrinsik serves smaller and mid-sized companies.
Informer – Entrinsik’s BI tool – was developed with ease of use in mind. The product combines a very clean interface with a good feature set, intelligently covered by different menus. This simplicity makes it easy, even for casual users, to analyze and visualize data.
Informer offers various integrated modules such as Reports, Discover and Datasets, which can be used by business users. There are various report types available in the Reports module, such as ‘Comparison Boards’, dashboards, data views and ad hoc queries.
Informer’s architecture does not require a data warehouse or separate multidimensional data structure. Instead, it runs directly on databases, flat files, operational business applications and web applications.

User & Use Cases

Entrinsik Informer provides value by satisfying the information needs of its users. The product is mostly used for standard/enterprise reporting (by 96 percent of users) and ad hoc query tasks (also 96 percent). Interestingly, Entrinsik has the highest proportion of users from the IT department (83 percent) in this year’s survey. It is used in other departments, most commonly finance (77 percent), HR (58 percent) and management (58 percent). It seems that Entrinsik customers balance the cooperation between IT and business very well. An additional indication of this is the high rate of business users (80 percent) creating their own reports. Combined with the fact that an above-average 57 percent of business users prepare data, this paints an interesting picture. Besides IT, who may use the product for their own reporting needs, the data connection seems to be typically set up by technical users, which would give additional freedom to business users to further prepare and query data.

Entrinsik is most popular with mid-sized enterprises (100 – 2,500 employees). All the respondents to this year’s survey came from North America, and 88 percent of them work in the public sector or higher education, which is Entrinsik’s core market. The vendor has experienced much of its growth through providing its software to universities.

Product usage

Current vs. planned use

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Evaluated products

5 products most often evaluated in competition with Entrinsik

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Percentage of Tool Users

Percentage of employees using Entrinsik

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Number of Product Users

Number of users using Entrinsik

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Self-Service Tasks

Tasks carried out with Entrinsik by business users

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Company Size

Company size (number of employees)

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Summary of Entrinsik highlights

Customers awarded Entrinsik a remarkable 35 top ranks and 46 leading positions in The BI & Analytics Survey 23. Entrinsik customers are satisfied, they feel the software delivers great value for money and are happy to recommend it to others. The Sales Experience for customers is consistently positive and Vendor Support is rated better than all the other products featured in The BI & Analytics Survey 23.

Customer Satisfaction