Entrinsik has built a reputation as a BI software vendor in the higher education, insurance, manufacturing and distribution industry sectors. Its Informer product integrates with all types of data sources including NoSQL MultiValue databases, which are still heavily used in mid-sized manufacturing and distribution companies. Informer 5 offers robust data integration and self-service BI capabilities through a web interface.
Based in Raleigh, North Carolina, Entrinsik is a privately held BI software company with 2,500 customers, mainly in higher education but also in insurance, healthcare and manufacturing. Its Informer product offers easy to set up and intuitive report creation for technical professionals. Database modeling professionals comfortable with drag-and-drop tools will find they can rapidly develop and deploy enterprise-wide reports and dashboards.
Founded in 1984, Entrinsik entered the BI market in 2002 when it built a web-based reporting tool for customers using MultiValue databases, such as UniVerse and UniData, which store a list of values within a single field. However, this denormalized structure makes it difficult to generate reports quickly or easily. Entrinsik overcame this challenge and quickly became a successful choice for MultiValue reporting tools.
Seeking to expand beyond its primary markets, Entrinsik has engineered major enhancements to Informer in version 5 to increase ease of use, visual attractiveness and embedding. The company now has 35 employees and also supports distribution partners in the UK and Australia.
User & Use Cases
Entrinsik is primarily used for standard and ad hoc reporting in small and medium-sized scenarios. Both standard reporting and ad hoc query are carried out by almost all users. Dashboards are used by two-thirds of users, while 30 percent of customers have plans to work with dashboards. 91 percent of users create their own reports, which shows the strong self-service orientation of the product. Almost all the users surveyed work for mid-sized organizations with 100-2,500 employees.
Current vs. planned use
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5 products most often evaluated in competition with Entrinsik
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Percentage of employees using Entrinsik
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Number of users using Entrinsik
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Tasks carried out with Entrinsik by business users
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Company size (number of employees)
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Summary of Entrinsik highlights
Entrinsik Informer achieves excellent results in The BI & Analytics Survey 21. The vendor is a top choice for customers, who report outstanding user experience and support. As a result, Entrinsik emerges as the top-rated vendor in the ‘Customer satisfaction’, ‘Price-to-value’, ‘Vendor support’ and ‘Implementer support’ KPIs, to name just a few. The inherent properties of the BI tool reinforce these praises with stellar ratings for its ‘Ease of use’, ‘Ad hoc query’, ‘Operational BI’ and ‘Data preparation’. Additionally, Informer contributes to business success, earning leading positions in critical KPIs such as ‘Business benefits’, ‘Business value’, ‘Self-service’ and ‘Functionality’.
Customer satisfaction – Top-ranked
Peer Group: Americas-focused vendors
Implementer support – Top-ranked
Peer Group: Americas-focused vendors
Price-to-value – Top-ranked
Peer Group: Americas-focused vendors
Recommendation – Top-ranked
Peer Group: Americas-focused vendors
Vendor support – Top-ranked
Peer Group: Americas-focused vendors
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