Dundas is a privately held company with approximately 100 employees headquartered in Toronto, Canada. Founded in 1992, Dundas began building its reputation as an innovator in visualization software with its ‘Chart’ product, which it sold to Microsoft in 2007. In 2014, Dundas launched itself into the market for all-in-one BI platforms with the first release of Dundas BI, a full-featured and modern analytics and BI platform.

The Dundas BI platform is a modern and integrated full-stack analytics and BI platform with core strengths in data visualization, operational dashboards and embedded analytics. With its intuitive and modern graphical interface, business users can integrate, prepare, visualize and share data as well as navigate through applications provided by IT. Dundas BI enables a broad range of use cases on a unified end-to-end platform, ranging from data discovery and development of highly customized dashboards to embedded applications, mobile BI and operational reports.

Dundas BI was developed with an emphasis on ease of use. To shield business users from the complexity of the powerful dashboard creation environment, customers can individually control the functional features it offers. Dundas BI powers successful data discovery through the tight integration of data preparation and visualization. This makes iterative analyses feasible allowing users to enhance data sets while analyzing them to gain as much insight as possible. The automated creation of visualizations when adding data to the canvas helps to keep the process simple and fast. Of course, there is an option to automatically change visualization types as more data is added to suit the characteristics of the data analyzed. Calculations can be created quickly and directly from within visualizations, helping users to understand their data better.

To date, the Dundas BI has over 1,500 installations. The vendor takes great care of its community and actively listens to requests when developing new features. Research and development play a significant role with about 40 percent of all employees working in this area.

User & Use Cases

Dashboards and interactive analytics applications are Dundas’ predominant use case, which aligns with the vendor’s origins as a provider of solutions to build tailor-made dashboards. Beyond these two applications, both reporting and data analysis are a continuous use case for most customers. Advanced analytics can be expected to be used more often in the future, as reported by 57 percent of users.

The product’s prime audience consists of mid-sized companies (47 percent). We also see increasing traction among large organizations (23 percent), which are often addressed via a strong OEM channel. With strengths in operational dashboards and embedded solutions, we expect Dundas to continue serving companies of all sizes with its analytics and BI platform.

As far as the competition is concerned, Dundas is most frequently evaluated against Microsoft Power BI and Tableau. All these products focus on ease of use for business users and have their strengths in visual analysis. Dundas is therefore successful in its messaging and is perceived as a competitor in this space.

Current vs. planned use


5 products most often evaluated in competition with Dundas


Percentage of employees using Dundas


Number of users using Dundas


Tasks carried out with Dundas by business users


Company size (number of employees)


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Peer Groups Ad Hoc Reporting-focused Products, BI & Analytics Specialists, Dashboarding-focused Products, Embedded Analytics-focused Products, Midsize/Departmental Implementations (BI), Self-Service Analytics-focused Products
VendorDundas Data Visualization Inc.
Number of responses30
ProductDundas BI
OfficesToronto, Canada
Employees100 approx.