Anaplan, Inc. (NYSE: PLAN) is a cloud-native enterprise software-as-a-service (SaaS) vendor headquartered in San Francisco, USA. The company was founded by the people behind Adaytum (ex-IBM Cognos Planning) and currently employs more than 1,600 people worldwide. Several major investors have financed Anaplan’s growth and global expansion.

The Anaplan platform began its development in 2006 and was officially released in 2008. The company’s name is a combination of analytics and planning. The product represents a new generation of planning products developed with state-of-the-art technologies on a modern software architecture. Anaplan is a purely cloud-based platform using an in-memory database to store data (with patented Hyperblock technology). The goal behind Anaplan’s development was to create a new planning platform with the ease of use and flexibility of a spreadsheet and the scalability of an enterprise planning product in the cloud.

Anaplan targets corporate finance and operational business departments to connect financial and operational plans to support multiple use cases across finance, sales & marketing, workforce and supply chain in large enterprises and groups worldwide. The goal is to support customers with a modern, integrated platform by joining people together with plans and data. In addition to horizontal use cases, the platform offers industry-specific solutions across a number of verticals such as consumer goods & retail, banking & insurance, telecoms and life sciences. Anaplan’s partner ecosystem, which includes consultancies and systems integrators, offers a number of such solutions built on the platform. Anaplan features a ‘Partner Solutions Showcase’ where customers and prospects can explore these solutions.

Anaplan has more than 1,500 customers in over 50 countries worldwide. Implementations range from double-digit to several thousand users per installation. To sell and especially to implement Anaplan, the vendor has an expansive global ecosystem of more than 175 partners including technology partners with supplementary technical capabilities.

Anaplan provides flexible functionality for centralized top-down as well as decentralized bottom-up planning approaches. With its ‘connected planning’ platform approach, customers can create various planning models on different aggregation levels (strategic and operational planning) for an integrated enterprise planning approach (including financial planning). The vendor’s in-memory database supports detailed planning models with data up to transactional level (articles, stores, employees, etc.). In addition to the ‘Partner Solutions Showcase’, Anaplan offers hundreds of prebuilt apps, solutions, templates and accelerators via its App Hub site (e.g., for financial planning, sales performance management and demand management).

User & Use Cases

Besides planning, customers mainly use Anaplan for ad hoc query and reporting (66 percent), dashboards/scorecards (64 percent) and standard/enterprise reporting (48 percent). 47 percent of respondents plan to use it for advanced analysis in the future. Anaplan targets large and mid-sized companies across all industries. 48 percent of our sample of Anaplan customers come from large companies (more than 2,500 employees) with a median of 40 users (including 35 using planning functionality), but the mean of 134 users (71 for planning) indicates there are also several larger implementations. 85 percent of Anaplan users are planning users – significantly above the survey average of 66 percent – reflecting the fact that Anaplan is essentially a planning platform rather than a BI and analytics tool.

Current vs. planned use (besides planning)


Percentage of employees using Anaplan


Planning users (as a percentage of all users)


Total number of users per company


Planning users per company


Company size (number of employees)


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Peer Groups Global Vendors, Integrated Corporate Planning Products, Large/Enterprise-Wide Implementations, Performance Management Specialists
Number of responses33
OfficesWorldwide offices in the United States (HQ), Europe (Germany, Austria, Switzerland, Belgium, France, Netherlands, United Kingdom, Sweden) and Asia Pacific (Israel, Australia, India, Singapore, Japan)
Revenues (2020)Undisclosed