Zoho Analytics
Zoho Corporation began life in 1996 as Adventnet, Inc., which focused on developing network management products. The company was renamed in 2009 and now operates three distinct divisions including Zoho, which develops and sells a suite of business applications. Headquartered in Chennai, India, Zoho currently has offices around the world and employs approximately 12,000 people.
The company’s business application suite includes BI and analytics, CRM, project management, accounting, human resource management, marketing and support. Zoho currently serves more than 14,000 customers worldwide with its BI and analytics platform.
Zoho Analytics, first released in 2009, is the core BI and analytics offering in the vendor’s portfolio. Zoho offers its customers unified data management and business analytics. It provides a large number of connectors to data sources that can be integrated into a central data model. Business connectors (for Zoho and non-Zoho applications) can automatically identify and map table relationships, create domain and cross-domain models, train the NLQ engine and create sample reports and dashboards to speed the implementation of BI and analytics. Customers can access these models through APIs.
Zoho also serves business users with its natural language assistant, Zia. Users can ask questions to ‘Ask Zia’ and analyze the underlying data without having to create new content. In addition, the software offers natural language generation (NLG) with Zia Insights to provide deeper information about the data being displayed and help business users to interpret it.
Zoho Analytics can be used for self-service BI and can be embedded in Zoho’s own or third-party applications. It can be deployed on premises, in the Zoho cloud and on third-party cloud infrastructures such as GCP, AWS or Azure. Zoho’s Data Prep solution provides business analysts with an attractive and intuitive user interface for data ingestion and transformation combined with guidance on possible manipulation steps. Sophisticated data profiling capabilities add value to customers’ data preparation efforts by dramatically speeding the identification and correction of data issues.
In recent releases, the vendor has added features such as watermarking and tagging of data sets as well as its pluggable micro services architecture for public cloud deployments, which provides the flexibility to use third-party components such as AWS caching instead of its own components. Zoho Analytics has also been integrated with Zoho Cliq to provide chat-like collaboration capabilities.
User & Use Cases
This year we had 33 responses from Zoho Analytics users. At the time of the survey, 100 percent of them were using the cloud version.
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