Enterprises today are aware of the value locked within their data. This was one of the key findings of Datenmanagement im Wandel, a 2014 study that BARC conducted in Germany, Austria and Switzerland.
The results of the latest BARC Big Data study indicate that companies are increasingly aligning their actions in decision-making processes to the growing significance of data.
What role does data play in your company? (n=543)
Almost two-thirds of all responding companies stated that data and analysis form the basis of decision-making throughout their organizations.
Only twelve percent reported that their decision-makers primarily make decisions based on their own experience.
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