Model-based analysis like OLAP analysis on cubes or ad hoc analysis based on semantic models provides greater flexibility for end users to pull information out of their information landscape.

While the need for tool support in traditional areas seems to be mostly satisfied, companies are now planning to invest more in modern approaches. Self-service BI and data discovery have already gained in relevance in today’s analytical landscapes with nearly half of those surveyed already providing self-service capabilities to their users.

Despite this broad usage, companies are still willing to expand end user-driven content creation towards a stronger democratization of data access with the ultimate goal of getting the most out of their data.