Our View on the Results
Master data and data quality management in first position has been ranked as the most important trend for five years in a row now. The stability of this trend shows the relevance of having good quality data to be significantly higher than other trend topics with a much broader presence in the media. It also reflects the fact that many organizations place high emphasis on their master data and data quality management because they have not reached their goals yet.
This is in line with findings of other BARC Surveys that repeatedly show that companies are constantly battling with insufficient data quality as a hurdle to making better use of data. Hence, master data and data quality management will remain very important and is also linked to the equally stable significance of data governance, which was ranked in fourth position for four consecutive years before climbing to third place this year.
Establishing a data-driven culture has increased in importance and is now ranked as the second most important trend. Since its introduction to the Trend Monitor in 2019, this trend has always ranked among the top five and is constantly gaining in prominence. This can be explained by the rising awareness that fostering a data-driven culture is vital to realizing the full data potential of a company.
Data discovery and data visualization and self-service BI have slipped down the rankings slightly this year. However, being ranked four and five in our list of 20 topics underlines their importance to organizations. All the top trends combine organizational and technological elements. They act as a solid foundation on which most companies are keen to put great emphasis.
The top five trends represent the foundation for organizations to manage their own data and make good use of it. Furthermore, they demonstrate that organizations are aware of the relevance of high quality data and its effective use. Organizations want to go beyond the collection of as much data as possible and actively use data to improve their decision making processes. This is also supported by data warehouse modernization, which holds on to sixth position this year.
Some trends have slightly increased in importance since last year (e.g., data catalogs and alerting). However, most have stayed the same or just changed one rank.
There are some major shifts in the downward trends. Data preparation by business users dropped from rank seven to rank ten due to alerting and agile BI development climbing the rankings. Mobile BI also fell three places to rank eighteen. In this case, a continuous downward trend can be observed over the last four years.
In the next few weeks and months, we will post and update a series of articles looking at each trend in more detail. You will learn how different regions, industries, user types, company sizes and best-in-class companies rate the various trends and how their views have changed since last year. Sign up for our newsletter below and we’ll keep you informed about the latest articles.