Zoho Corporation began life as an IT services company called Adventnet, Inc. in 1996. The company was renamed in 2009 and now operates three distinct divisions including Zoho, which is focused on developing and selling the Zoho Office Suite of business applications. Zoho Corporation remains privately held and is still led by co-founder and CEO Sridhar Vembu.
Headquartered in Chennai, India, Zoho currently has two other offices in India as well as sites in the United States, China, Japan and Singapore. The company employs around 3,500 people. Across its suite of over 30 business applications – which is comparable to Google’s Apps For Work and includes solutions for CRM, email, business process management, finance, human resources and building Web sites – Zoho claims to have 20 million users worldwide, representing a four-fold increase since 2009.
Zoho Reports is the BI component of Zoho Corporation’s Office Suite. It is a relatively low-cost cloud-based reporting and analysis solution aimed at business users. The product has an intuitive drag-and-drop spreadsheet-like interface so users familiar with Microsoft Office can easily adapt to it. Zoho Reports can connect to a variety of data sources including local files and databases, cloud data stores, other Zoho apps and several popular third-party products such as Google Analytics. Users can build a range of chart types as well as summary and table views, KPI widgets and dashboards.
User & Use Cases
The typical Zoho Reports customer is a small business with a median of five users. The mean number of users per company is 332, which shows that the product can also be used on a larger scale. An average of 30 percent of employees in customer organizations use Zoho Reports, representing a high rate of acceptance compared to The BI Survey 16 average of 17 percent.
The most popular use cases reported are in the classical BI areas of standard/enterprise reporting, dashboarding and ad hoc query.
In line with Zoho’s cloud-based approach, a high proportion of users license Zoho Reports on a subscription basis or as part of a bundled subscription to several cloud apps from the Zoho Office suite.
Current vs. planned use
N = 39
5 products most often evaluated in competition with Zoho Reports
N = 57
Percentage of employees using Zoho Reports
N = 38
N = 33
Number of users using Zoho Reports
N = 31
Tasks carried out with Zoho Reports by business users
N = 29
Company size (number of employees)
N = 39