SAP BusinessObjects Web Intelligence

SAP is the world’s largest business application provider. Its original business intelligence strategy was to view BI as an extension to its all-inclusive ERP offerings. This was in line with SAP’s general long-term policy of offering all-inclusive enterprise software.

SAP BW, a data warehouse management tool, and BEx, the BI front ends, were the core products of the former SAP Business Intelligence Suite.

The two products offer a multidimensional data model and an ad hoc reporting tool for Excel as well as a development environment for creating Web applications. BEx is now in maintenance mode but is still heavily used by SAP customers.

In 2007, SAP shifted to a strategy of acquisitions to meet the needs of its customers, acquiring three BI and performance management vendors in the course of 12 months: Business Objects, Outlooksoft and Pilot Software. With the Business Objects acquisition, SAP acquired one of the broadest BI tool portfolios in the industry.

Today, SAP provides solutions for a broad set of BI usage scenarios. Based on their preferences, customers can choose between two portfolios: on-premise or in the cloud. On-premise, the vendor sells former Business Objects products plus some SAP-developed products such as SAP BusinessObjects Design Studio.

In the cloud, a newly developed BusinessObjects cloud solution was launched in 2015. It is positioned as a single integrated product for BI, performance management, predictive analytics and GRC.

User & Use Cases

SAP BusinessObjects Web Intelligence (WebI) is a business user-oriented solution mainly used for ad hoc query and reporting. Some customers also use WebI for dashboard creation and basic data analysis.

As with other SAP products, WebI is usually found in large usage scenarios within large companies.

Another common factor in almost all of SAP’s products is the licensing model: most customers report purchasing the solution as part of a bundle. They often buy the SAP BusinessObjects Platform, which consists of various front ends and a platform to hold security, data source and other settings, as well as features such as scheduling and publishing.

Current vs. planned use

N = 127

5 products most often evaluated in competition with SAP BO WebI

N = 384

Percentage of employees using SAP BO WebI

N = 126

Licensing models

N = 112

Number of users using SAP BO WebI

N = 105

Tasks carried out with SAP BO WebI by business users

N = 112

Company size (number of employees)

N = 126

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SAP BusinessObjects Web Intelligence

Peer Groups Large international BI vendors, Self-service reporting-focused products
VendorSAP SE
Number of responses127
Revenues (2015)€20.8 billion (FY 2015)