[The Planning Survey 20 results, not included in The Planning Survey 21] Founded in 1994, Longview, an insightsoftware company, is a Canada-based CPM vendor serving more than 1,200 customers worldwide. Longview was acquired by insightsoftware, a global provider of enterprise resource planning (ERP) and enterprise performance management (EPM) reporting solutions, in February 2020 and is now part of a 700 person strong organization with over 25,000 customers.

insightsoftware’s goal is to help organizations achieve a higher level of financial intelligence by accelerating financial processes through a portfolio of finance-owned and operated solutions that automate manual activities to increase productivity, accuracy, and transparency.

Longview is a natural fit into this model with its connected finance approach that is a driver towards greater financial intelligence. Longview’s product portfolio includes solutions to empower the office of the CFO to seamlessly connect people, processes and enterprise data, thereby building confidence in their numbers. This results in more proactive, efficient and timely insights, which drive greater financial intelligence across an organization. Longview’s product portfolio connects more of the capabilities required by the office of the CFO to help them drive success with speed, consistency, and accuracy. Solutions cover:

  • Planning, budgeting, and forecasting (Tidemark – added in 2017 when Longview merged with Tidemark)
  • Consolidation and close (Longview Close)
  • Tax provisioning (Longview Tax)
  • Operational transfer pricing (Longview Transfer Pricing)
  • Dashboards, reporting and analysis (Longview Analytics – added in 2015 when Longview merged with Germany-based vendor arcplan)

Tidemark brings together financial planning, people planning and operational planning, along with profitability modelling and in-context analytics for planning processes. Born in the cloud, it provides a consumer-grade user experience and offers a web-based computational engine capable of processing data and (complex) calculations.

Built-in workflow, monitoring, task management and collaboration features help to support all kinds of planning approaches (top-down, bottom-up and combinations of both). All of these processes are housed within a single platform, using a single data structure. Predefined planning applications are available at no cost and can be adapted to customer-specific needs and requirements. Tidemark maps to each customer’s business process, rather than customers having to adapt their process to fit the tool.

User & Use Cases

Besides planning, customers mainly use Longview Plan powered by Tidemark for standard/enterprise reporting (79 percent), ad hoc query and reporting (63 percent), basic data analysis (63 percent) and dashboards/scorecards (59 percent). 44 percent of respondents plan to use it for advanced analysis in the future.

Longview Plan powered by Tidemark targets large and mid-sized companies across all industries. 60 percent of our sample of Tidemark customers come from large companies (more than 2,500 employees) with a median of 90 users (including 75 using planning functionality), but the mean of 262 users (169 for planning) indicates there are also several larger implementations. 85 percent of Tidemark users are planning users – significantly above the survey average of 65 percent – reflecting the fact that Longview Plan powered by Tidemark is essentially a planning tool rather than an analytics tool.

Current vs. planned use (besides planning)


Percentage of employees using Tidemark


Planning users (as a percentage of all users)


Total number of users per company


Planning users per company


Company size (number of employees)


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Peer Groups
VendorLongview, an insightsoftware company
Number of responses31
ProductLongview Plan powered by Tidemark
Offices8 offices worldwide in Canada (HQ), United States, Germany, Switzerland, France, Spain and the United Kingdom
Revenues (2019)Undisclosed