Entrinsik Informer

[The BI Survey 17 results, not included in The BI Survey 18] Based in Raleigh, North Carolina, Entrinsik is a privately-held BI software company with 2,500 customers, many of which are in higher education and the rest of which span multiple industries. A considerable number of these customers are attained through partners, which is also how Entrinsik is able to remain lean and nimble with approximately 35 employees.

Founded in 1984, Entrinsik entered the BI arena in 2002 with Informer, a web-based reporting tool for customers using MultiValue databases, such as UniVerse and UniData, which encourage storing a list of values within a single field. This denormalized structure makes it difficult to generate reports quickly or easily using the database tools. Entrinsik overcame this challenge and quickly became a trusted source for MultiValue reporting.

Over the years, Entrinsik has invested consistently in research and development to make Informer a fully-fledged BI platform known for its ease of use and self-service. Executives at Entrinsik have focused on simplifying every part of the platform so first time users can begin using Informer to the fullest extent with as little training as possible. Customer feedback has consistently recognized ease of use as the product’s strong suit. Non-technical users feel comfortable navigating the platform, exploring their data and building reports and dashboards.

Entrinsik has established itself as a popular and valuable BI tool for higher education organizations. Around 350 colleges and universities use Informer as their BI tool, and this number is growing. Often these education customers are attained via referrals from education professionals who have had a great customer experience with Entrinsik and have changed organizations. Entrinsik is more than just a platform for education though, as it also has numerous customers in the health insurance, wholesale distribution and manufacturing industries, many of whom are attained through partners that resell or OEM Entrinsik with their own ERP system.

User & Use Cases

Nearly all of Entrinsik’s customers use the product for standard/enterprise reporting and ad hoc queries, and around half use it for basic data analysis. Another half have plans to use Informer for dashboards/scorecards and 40 percent plan to use it for advanced analysis. Entrinsik is also used by some customers for financial consolidation.

With an average (mean) of 96 users per customer, most Entrinsik implementations reach a fair number of individuals. This is reinforced by the fact that 91 percent of its customers are midsize organizations with between 100 and 2,500 employees and that many customers are universities and colleges. 98 percent of business users use Entrinsik to view data, which is higher than the 91 percent average of all products.

Entrinsik customers tend to choose the product after evaluating and disregarding products such as Tableau, IBM Cognos Analytics, Microsoft Power BI and SQL Server Reporting Services.

Current vs. planned use

N = 44

Business Intelligence Use Cases of Entrinsik

5 products most often evaluated in competition with Entrinsik

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5 products most often evaluated in competition with Entrinsik

Percentage of employees using Entrinsik

N = 44

Number of users using Entrinsik

N = 44

Number of users using Entrinsik

Tasks carried out with Entrinsik by business users

N = 44

Tasks carried out with Entrinsik by business users

Company size (number of employees)

N = 44

Company size of Entrinsik users

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Entrinsik Informer

Peer Groups
VendorEntrinsik
Number of responses58
OfficesRaleigh (US), Almelo (NL)
Employees35
Customers2,000 approx.
Revenues (2016)$5 million
Web sitewww.entrinsik.com