Founded in 2010, Chartio is an energetic venture-backed provider of cloud-based BI for business users. Chartio co-founder David Fowler envisions Excel-like ubiquity for new analytical products that are easy to use permitting a self-service environment for charts and dashboards. Chartio’s goal is to empower business users to create dashboards with zero training or IT assistance, and its progress is reflected well in the high scores it achieves in The BI Survey 17.
Chartio has achieved significant growth by making its customers successful. An active and productive market for the company is scores of smart data-centric growing companies, such as Squarespace, Optimizely, Prezi, Udemy, Blackboard and Thomson Reuters. These customers will find a modern attractive website to enable them to learn more about making the most of the product. As a testament to the product’s ease of use, it has the highest percentage of customer employees creating charts and dashboards in The BI Survey 17.
The product sells on a month-to-month or yearly subscription plan that includes support in the form of online tutorials, support and customer success contacts who are assigned to each customer, as well as walk-in office support hours for the many local customers near the company headquarters in San Francisco.
Aiming to support agile BI and direct connections to source data, Chartio provides easy integration with modern cloud data stores and SaaS applications, such as Redshift, Google BigQuery and Snowflake, while also connecting to on-premise databases such as Microsoft SQL Server and Oracle. The cloud-based product offers a simplified BI setup requiring an administrator simply to configure user access, data connections and data storage preferences.
Chartio has adopted a successful biweekly release schedule of new developments in the product, and added a range of enterprise features, such as configurable data caching, to address performance and security interests that satisfy current customers.
User & Use Cases
Since Chartio’s participation in The BI Survey in 2015, its user and use case demographics have changed very little. This consistency is likely due to Chartio’s continued focus on the needs of its customers, especially on ease of use, self-service, and easy-to-use visualizations.
In a testament to the usability of the portfolio of product features, the majority of customers use most of Chartio. The current use charts show 100 percent of the Chartio customers who responded to the survey use the product for dashboards or scorecards, and over 80 percent of customers perform enterprise reporting, ad hoc queries and basic data analysis.
Chartio customers chose the product after evaluating and disregarding Tableau, Domo, QlikView, Microsoft Power BI and IBM Cognos Analytics. Most of the companies using Chartio are small or medium sized with up to 2,500 employees.
Chartio has well over twice the customer penetration rate compared to the average, which is consistent with Chartio’s focus on ease of use and customer enablement for business users and its popularity within its customer base of small to medium sized companies.
Current vs. planned use
N = 40
5 products most often evaluated in competition with Chartio
N = 35
Percentage of employees using Chartio
N = 40
Number of users using Chartio
N = 40
Tasks carried out with Chartio by business users
N = 37
Company size (number of employees)
N = 40