Adaptive Insights

Adaptive Insights was founded in 2003 with headquarters in Palo Alto (CA, USA). The vendor serves more than 4,500 customers (approximately 500 of them in EMEA) of various sizes and from a wide range of industries in over 50 countries worldwide. In August 2018, Adaptive Insights was acquired by Workday, a cloud-based ERP vendor with a particular focus on human capital management and financial management.

Adaptive Insights is a business-user-oriented CPM solution with functionality for various performance management processes. As a flexible and scalable platform, Adaptive Insights supports planning processes including modeling, scenario planning, monitoring, reporting, analysis and consolidation. The creation of models is mainly done by drag-and-drop or point-and-click and does not require technical programming. The platform enables continuous, active planning across the enterprise – from enterprise-wide financial planning and analysis to detailed planning for specific functional areas such as HR, sales, marketing and operations. Adaptive Insights offers built-in financial intelligence with a native understanding of account types such as assets, liabilities, revenues and expenses.

The solution can be used together with Workday or with non-Workday solutions. Workday’s marketing and sales strategy focuses on positioning Adaptive Insights as a standalone product sold to non-Workday customers as well as offering it as a suite to Workday HCM and Workday Financial Management customers. In particular, positioning the product within its existing customer base is a strategic future direction for Workday. Workday has a partner ecosystem of more than 250 business partners trained and certified on Adaptive Insights.

Adaptive Insights is a purely cloud-based CPM platform that leverages Amazon Web Services (AWS) as its hosting provider. The product is used via a fully web-based application (HTML5), which is compatible with popular browsers and can also be run on browsers on mobile devices. Supplementary Microsoft Office add-ins are available. Adaptive Insights is based on a multidimensional in-memory engine (Elastic Hypercube Technology), with data being relationally persisted in an Oracle database in the background, which is not directly accessible by the user (only through the application). All calculations and aggregations are performed in-memory at runtime. Data integration capabilities are available in Adaptive Insights or third-party solutions can be used (e.g., Dell Boomi, Informatica).

User & Use Cases

Besides planning, customers mainly use Adaptive Insights for ad hoc query and reporting (90 percent), standard/enterprise reporting (79 percent) and financial consolidation (51 percent). 61 percent of respondents plan to use it for dashboards/scorecards and 55 percent for advanced analysis in the future. Adaptive Insights targets companies of all sizes across all industries. 73 percent of our sample of Adaptive Insights customers come from mid-sized companies (100-2,500 employees) with a median of 12 users (including 8 using planning functionality), but the mean of 37 users (31 for planning) indicates there are also some larger implementations. 82 percent of Adaptive Insights users are planning users – significantly above the survey average of 65 percent – reflecting the fact that Adaptive Insights is essentially an integrated planning and CPM tool.

Current vs. planned use (besides planning)


Percentage of employees using Adaptive Insights


Planning users (as a percentage of all users)


Total number of users per company


Planning users per company


Company size (number of employees)


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Adaptive Insights

Peer Groups Financial Performance Management Products, Global Vendors, North American Vendors, Solution-focused planning products
VendorWorkday (Adaptive Insights)
Number of responses41
ProductAdaptive Insights
OfficesWorldwide offices in the United States (HQ), Canada, Netherlands, United Kingdom, Germany, Denmark, Ireland, Finland, Spain, Belgium, Italy, Norway, France, Sweden, Austria, Switzerland, South Africa, New Zealand, Thailand, Australia, Hong Kong, Malaysia, South Korea, Singapore and Japan
Customers> 4,500
Revenues (2019)Undisclosed