Advanced analytics is a generic term for analysis based on mathematical models. Its aim is to identify relationships between variables in order to derive insights from existing data (patterns) as well as new data (forecasts). This peer group contains advanced analytics platforms that provide a broad range of algorithms. They also offer data preparation and visualization functionality, together with options for model deployment.
Data discovery is the business user/analyst driven process of discovering patterns and outliers in data. This peer group includes products that focus on all the sub-elements of data discovery: data preparation, visual analysis and guided advanced analytics.
Data preparation is the process of cleaning, structuring and enriching data for use in data discovery and/or advanced analytics. This peer group includes products and vendors that support these tasks.
The ‘Software generalists’ peer group includes products which are part of a vendor‘s broader business software portfolio. Customers that standardize on such vendors may be more inclined to select their standard provider’s solutions.